Tarleton State University · 16 hours ago
CRM Specialist
Stephenville, TX
Full-time
Hybrid
Mid Level
$49K/yr - $68K/yr
4+ years expTarleton State University is a distinguished Doctoral National Comprehensive University, seeking a CRM Specialist for the Department of Enrollment Communications. This role supports the university’s recruitment and enrollment goals by developing and managing communication workflows, digital marketing campaigns, and reporting within Salesforce CRM and Marketing Cloud.
EdTechEducationHigher Education
Responsibilities
Facilitates comprehensive training sessions for CRM and Marketing Cloud users in virtual and in-person formats
Updates training materials, policies, and procedures to reflect best practices, new features, and system enhancements
Provides on-demand user support and maintains a knowledge base documenting current CRM and communication workflows
Stays current on CRM, marketing technology, and higher-education enrollment trends to continually improve processes
Develops, executes, and optimizes email and digital marketing campaigns to support recruitment, yield, and retention goals
Manages campaign reporting, including dashboards, custom reporting for Enrollment Management leadership, and insight delivery to inform strategy
Manages email deliverability, list segmentation, dynamic content, and compliance with relevant communication regulations
Conducts A/B testing and analyzes engagement trends to refine messaging, timing, and target audiences
Supports event communication workflows in the CRM, including building events in the CRM and managing forms
Supports event setup, tracking, and communication processes within the CRM to ensure accurate data capture and reporting
Partners with campus stakeholders to ensure event data and post-event interactions are aligned with recruitment and communication strategies
Develops event dashboards and summary reports to evaluate event performance and its impact on enrollment outcomes
Builds, customizes, and maintains dashboards and detailed reports for Admissions, Orientation, Financial Aid, and Enrollment Management teams
Provides analysis on campaign performance, inquiry behavior, event conversion, and funnel movement to guide recruitment communications
Coordinates data gathering, trend analysis, segmentation, and predictive-modeling support to strengthen enrollment insights
Monitors Marketing Cloud reporting and analytics to identify opportunities for campaign optimization and improved automation performance
Troubleshoots data and reporting issues while partnering with IT and CRM support teams to ensure accuracy and consistency across systems
Administers and configures Salesforce CRM and Marketing Cloud components to support enrollment communications, event workflows, and recruitment processes
Ensures data accuracy through routine audits, data cleansing, and monitoring of database hygiene
Manages third-party data integrations, ensuring timely and accurate data flow from testing agencies, search vendors, form providers, and engagement tools
Designs and maintains documentation for data processes and integrations to support communication, automation, and reporting needs
Serves as a liaison between Enrollment Management, IT, Marketing, and CRM Support teams to align communication workflows and recruitment objectives
Leads and contributes to CRM enhancement projects, marketing automation improvements, and cross-unit enrollment initiatives
Manages multiple priorities and projects simultaneously while ensuring timelines, data quality, and project goals are met
Contributes to the development of new CRM functionalities, communication tools, and long-term strategic enrollment planning
Qualification
Required
Bachelor's degree in an applicable field or an equivalent combination of education and experience
Four years of administrative experience, including one year of experience in CRM systems or higher education, preferably in enrollment management
Advanced abilities in data analysis, reporting, and the use of analytics to drive recruitment strategies
Excellent verbal and written communication skills, capable of conveying complex information to assorted audiences
A continuous learner eager to stay current with industry trends, explore new tools and technologies, and apply innovative solutions to recruitment challenges
Ability to work independently, prioritize tasks, and take initiative in a rapidly evolving environment
Experience with Salesforce CRM, Marketing Cloud, Ellucian Banner, Capture Higher Ed, SMS-Magic, data management tools like Form Assembly and Demand Tools, and event management platforms
Understanding of CAN-SPAM, GDPR, and other email compliance regulations
Exceptional organizational abilities, with a focus on detail and efficiency
Proven ability to work effectively within cross-functional teams and manage projects with multiple stakeholders
Demonstrated ability to perform job duties without direct supervision when remote work is authorized under SB 2615 exceptions
Ability to transition between on-site and approved remote work arrangements while maintaining compliance with state law
Ability to ensure adherence to telework agreements, performance metrics, and security protocols
Preferred
Administrative experience in enrollment management
Benefits
Comprehensive benefits package for full-time and qualifying part-time employees
Company
Tarleton State University
Tarleton State University is a school in Stephenville.
1001-5000 employees
H1B Sponsorship
Tarleton State University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (24)
2024 (15)
2023 (11)
2022 (7)
2021 (7)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$0.13MKey Investors
US Department of Commerce, Economic Development Administation
2023-09-28Grant· $0.13M
Leadership Team
Dr. James L. Hurley
President & CEO
Lori Beaty, CPA
Executive Vice President for Finance & Administration/Chief Financial Officer
Recent News
2025-10-25
2025-09-29
San Francisco Chronicle
2025-08-28
Company data provided by crunchbase