High Country News · 7 hours ago
Membership Development Manager
United States
Full-time
Remote
Mid Level
$31.60/hr - $33.36/hrHigh Country News is hiring a Membership Development Manager to grow and sustain their readership and supporters in support of their award-winning nonprofit media organization. This role focuses on improving how readers become subscribers, donors, and long-term supporters while working closely with various teams to enhance audience engagement and retention.
Media and EntertainmentNewsPublishing
Hiring Manager
Gina Gurreri
Responsibilities
Identify and improve opportunities for first conversion, including newsletter sign-ups, introductory subscription offers, and other low-friction entry points
Use audience and performance data to evaluate how on-site prompts, forms, messaging, and timing support first actions and iterate on improvements
Build and maintain systems that make it easy for audiences to take a first step across HCN, including landing pages, paywall interactions, and conversion campaigns using tools such as WordPress and Pelcro
Plan, build, launch, and iterate on email-based conversion and lifecycle campaigns using ActiveCampaign and connected systems
Develop and maintain audience pathways that build understanding of HCN’s value and encourage subscriptions, donations, renewals, upgrades, and re-engagement
Identify audience growth segments informed by interests, behavior, and mission alignment, with an emphasis on supporting a broad and diverse readership
Coordinate closely with Editorial, Fundraising, and Business Operations to align campaigns with content, audience readiness, and transactional workflows
Build and maintain conversion series, seasonal offers, introductory campaigns, and targeted follow-ups within ActiveCampaign
Own retention, renewal, and re-engagement performance for subscribers and other low-touch donors, and improve outcomes through targeted interventions
Manage renewal and re-engagement workflows, combining lifecycle messaging, transactional notifications, and coordinated email and postal outreach
Use reader feedback, surveys, and performance data to understand motivations and refine retention strategies
Incorporate prompts for additional actions such as gifting, sharing, or donating into renewal and retention efforts where appropriate
Collaborate with Fundraising, Customer Service, Business Operations, and external partners to resolve friction and maintain accurate records and workflows
Track and report on acquisition, conversion, and retention performance, translating data into clear insights and practical next steps
Contribute to inclusive, respectful, and effective practices that support diverse audiences and communities
Qualification
Required
Experience in audience growth, membership development, reader revenue, fundraising or subscription-based programs
Appreciation for independent journalism
Demonstrated commitment to justice, equity, diversity, and inclusion in work
Understanding of how to guide audiences from initial engagement to sustained support through acquisition, conversion, and retention strategies
Experience working with email marketing platforms, membership or subscription systems, and analytics tools
Comfortable owning work end-to-end, balancing ongoing lifecycle programs with time-bound campaigns
Ability to translate audience behavior and campaign performance into clear insights and practical improvements
Highly self-directed, collaborative, and effective in a remote, cross-functional environment
Experience in membership development, audience growth, reader revenue, fundraising, or subscription-based organizations; nonprofit or mission-driven media experience is a plus
Benefits
Employer‑funded medical benefits (employee only)
Optional dental and vision benefits
Paid vacation leave starting at 12 days per year
11 •HCN• paid holidays each year
Paid sick and family leave benefits
TK Time — one paid half-day off per month that does not accrue
A monthly remote work stipend
IT start-up stipend
Eligibility for the 401k retirement plan with employer match contribution
Company
High Country News
High Country News is a media organization that publishes a magazine and website with reports and books.
Founded in 1970
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase