Applied Systems Canada · 7 hours ago
Senior Manager, Revenue Lifecycle Automation
CA
Full-time
Hybrid
Senior Level, Lead/Staff
CA$143K/yr - CA$172K/yr
10+ years expApplied Systems Canada is transforming the insurance industry by building a team focused on delivering innovative software and services. The Senior Manager of Revenue Lifecycle Automation will lead the transformation of demand generation strategies, focusing on customer lifecycle management and data orchestration to enhance engagement and retention outcomes.
Computer Software
Responsibilities
Act as the architect of multichannel revenue lifecycle journey’s leveraging digital intent signals, automated triggers, AI and customer data profiles to deliver timely and personalization communications
Be a champion of innovation, recommending new ways of bringing engagement across the customer lifecycle and leveraging technology and Ai to advance Applied’s executional capabilities
Drive the strategy, structure and evolution of Applied’s global email marketing programs taking it from campaign to journey focused
Own audience development and segmentation logic across Applied's brands within the MAP and CRM. Ensure the database remains healthy, monitoring the volume of unsubscribes and new contacts added and develop strategies for adjusting pipeline where necessary
Lead the campaign operations function in scaling lifecycle campaigns, ensuring flawless execution and segmentation accuracy
Foster a data driven, test and learn culture across email, chat and other core channels
Define and measure key performance indicators, lead weekly and monthly reviews and recommend ways to improve performance to achieve business outcomes
Partner with Digital Marketing, Customer Experience and Sales to develop connected digital experiences across channels
Manage, train and mentor a high-performing team of individual contributors, fostering a culture of operational excellence and continuous improvement
Qualification
Required
10+ years of progressive experience in Marketing Operations, Marketing Automation or Email Marketing, with at-least 5+ years in a people management role
Deep expertise on marketing automation tools (Marketo, Eloqua, Pardot), and email marketing best practices
Strong understanding of Salesforce data structure
Familiarity with HTML and email template development
Prior experience in the B2B space
Preferred
Demonstrated experience turning high-level business goals into scalable operational processes and executable campaigns strategies
Proven ability to lead, coach and motivate a team of individual contributors
Exceptional presentation and communication skills
Benefits
Medical, Dental, and Vision Coverage
Holiday and Vacation Time
Health & Wellness Days
A Bonus Day for Your Birthday
Company
Applied Systems Canada
We can help everyone at your agency transform to make the day-to-day more efficient and extend the traditional storefront to online insurance experiences.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2019-10-16Acquired
Company data provided by crunchbase