Farber Debt Solutions · 10 hours ago
Senior Digital Product Manager
Farber Debt Solutions is one of Canada’s oldest and largest debt solution providers, seeking to hire a Senior Digital Product Manager. This role is responsible for defining channel strategy, roadmap, and execution of the organization’s digital products, focusing on building a new digital service for debt solutions while ensuring high-quality, customer-centric digital experiences.
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Responsibilities
Lead the way in transforming digital services for debt solutions
Align and communicate the digital product vision with business objectives
Build and maintain a clear product roadmap, balancing customer needs, technical feasibility, and strategic priorities
Conduct market research and competitive analysis to identify opportunities for product and web experience enhancements
Define measurable goals and KPIs for digital product performance
Oversee digital platform performance and compliance with industry best practices
Partner with marketing, CX and design partners to develop intuitive, inclusive user journeys and wireframes
Ensure the digital ecosystem (web, portals, tools, etc.) reflects brand standards and customer expectations
Analyze user behavior by utilizing GA4, heatmaps, session recordings, and user surveys to gather insights on user behavior and identify drop-off points in the user journey
Translate business and user needs into detailed requirements, user stories, and acceptance criteria
Lead sprint planning, prioritization, and backlog management
Collaborate with engineering, CX/UX design, and content teams throughout the product development lifecycle
Oversee QA, testing, and release processes to ensure smooth launches
Analyze user data, behavior patterns, and engagement trends to identify improvement opportunities
Conduct A/B testing, usability studies, and feedback loops to validate assumptions and enhance experiences
Continuously optimize conversion funnels, site performance, and user satisfaction
Partner with marketing, customer experience, and operations to align digital initiatives with broader business needs
Work with analytics teams to create and monitor digital CX metrics and KPIs to create actionable insights
Track and analyze the performance of website and CRO efforts and provide regular reports on key metrics, insights, and recommendations to stakeholders
Communicate product updates, decisions, and results clearly and consistently to leadership
Partner with marketing, customer experience, and operations to align digital initiatives with broader business needs
Work with analytics teams to create and monitor digital CX metrics and KPIs to create actionable insights
Track and analyze the performance of website and CRO efforts and provide regular reports on key metrics, insights, and recommendations to stakeholders
Communicate product updates, decisions, and results clearly and consistently to leadership
Qualification
Required
8+ years of experience in product management, digital product development, or web experience roles
Strong understanding of product development methodologies (Agile, Scrum)
Proficiency in web analytics and testing tools (e.g., GA4, Hotjar, Optimizely, VWO)
Excellent communication, collaboration, and stakeholder management skills
Ability to translate complex requirements into actionable tasks and clear documentation
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously
Understanding of SEO, web accessibility standards (e.g., WCAG), and performance optimization
Comfort working with engineering teams and basic familiarity with HTML/CSS concepts
Experience working with agencies or third-party development partners
Background in SaaS, ecommerce, customer experience, or digital-first environments
Benefits
Remote work model
Vacation and wellness days
Extended health and dental coverage, plus virtual doctor services
Employee Assistance Program and mental health resources
Company-matching retirement savings plan
Financial support for professional development
Annual company events
Exclusive access to perks and discounts
Company
Farber Debt Solutions
Farber Debt Solutions is one of Canada’s most respected Licensed Insolvency Trustee firms.
Funding
Current Stage
Late StageRecent News
2025-07-29
Company data provided by crunchbase