Aledade, Inc. · 10 hours ago
Account-Based Marketing Specialist
Arlington, VA
Full-time
Hybrid
Senior Level
6+ years expAledade, Inc. is a public benefit corporation focused on empowering independent primary care. The Account-Based Marketing Specialist will support growth by engaging key stakeholders within strategic accounts and executing account-based marketing activities to generate new business opportunities.
Health CareMedicalPrimary and Urgent CareWellness
Responsibilities
Stakeholder Identification & Persona Mapping: Research and map out the buying committee in strategic accounts, including key decision makers and influencers. Build detailed persona profiles to inform outreach and engagement strategies
Lead Qualification & Relationship Building: Conduct discovery calls with relevant stakeholders, cultivating leads by understanding needs and aligning solutions to Aledade’s value-based care offerings
Account-Based Prospecting: Develop and execute personalized outreach strategies—via phone, email, and social selling—to generate qualified leads within designated strategic accounts
Account-Based Campaign Support: Partner with Strategic Marketing to support targeted campaigns and activities, aligning messaging and tactics to specific account needs and personas
Nurturing & Engagement: Continuously nurture buying committee members within named accounts to build rapport, sustain engagement, and move leads through the sales funnel
CRM and Activity Management: Maintain accurate and timely records of all prospecting and engagement activities on sales and marketing platforms to support alignment and transparency
Performance Analytics & Market Feedback: Track outreach performance against goals and share market insights with internal teams, helping to refine account strategies and value propositions
Qualification
Required
Bachelor's degree in Business, Marketing, Healthcare Administration, or related field
At least 6 years of experience in sales, business development, or related roles in the healthcare industry
Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments
Preferred
Demonstrate a strong understanding of healthcare market dynamics and trends with an emphasis on value-based care models
Exceptional communication and negotiation skills with the ability to build and nurture long-term professional relationships
High level of organization and time management skills, enabling effective prioritization in a fast-paced environment
Experience with CRM systems like Salesforce and Sales cadence software like Outreach, with proficiency in managing relationships and measuring success
Proactive and adaptable approach, thriving in dynamic and evolving market landscapes
Benefits
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
Company
Aledade, Inc.
Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.18BKey Investors
Ares Commercial FinanceLightspeed Venture PartnersOMERS Growth Equity
2025-12-01Debt Financing· $500M
2023-06-21Series F· $260M
2022-06-06Series E· $123M
Leadership Team
Farzad Mostashari
Founder & Ceo
Mat Kendall
Co-founder and President
Recent News
2025-12-29
Company data provided by crunchbase