Eddyfi Technologies · 19 hours ago
Regional Marketing Specialist
SC-DuBois Area
Full-time
Hybrid
Mid Level
4+ years expEddyfi Technologies is a world-renowned company dedicated to pushing the boundaries of innovation in various industries. The Regional Marketing Specialist will execute and support marketing strategies across the Americas, focusing on adapting global initiatives to local markets and collaborating closely with sales teams.
EnergyInformation TechnologyOil and Gas
Responsibilities
Implement marketing and advertising campaigns aligned with global strategy, ensuring adaptation to regional market needs and cultural nuances across the Americas
Coordinate marketing projects end‑to‑end, ensuring timely delivery and adherence to regional budget allocations
Collaborate with internal creative teams and external agencies to adapt global content and develop complementary regional marketing assets when needed
Analyze campaign performance data and optimize strategies to support lead generation and brand growth across the region
Provide regular reporting and insights on regional performance to the Team Lead, Growth Marketing
Maintain brand consistency while tailoring messaging and visuals for regional audiences. Proficiency with tools such as Adobe Creative Suite, Canva, and CapCut is considered an asset
Manage relationships with regional vendors, agencies, and event partners to support execution
Monitor and respond to inquiries from local customers, distributors, and partners across the Americas
Stay up to date on industry trends, competitor activities, market dynamics, and regulatory guidelines affecting marketing and communication in key countries across the region. Share insights proactively with the marketing team to inform strategy
Plan, coordinate, and execute trade shows, webinars, and regional events according to the annual marketing plan, supporting brand awareness and business development across the U.S., Canada, LATAM, and South America
Leverage region‑relevant digital platforms, media outlets, and industry networks to support campaign distribution and engagement (e.g., LinkedIn, Google Ads, industry associations)
Collaborate closely with Americas‑based sales teams to align on priorities, support lead generation, and enable sales through strong content and campaign execution
Develop and deploy outbound lead‑generation activities tailored to different customer segments and industries within the region
Act as the primary point of contact for regional marketing activities, ensuring execution aligns with global brand strategies and business objectives
Track and report leads in CRM tools and support continuous improvement of lead scoring, qualification, and handoff processes
Support sales teams by improving understanding of marketing‑generated leads, campaign workflows, and best practices in lead management
Collaborate with distributors and channel partners across the Americas to plan and execute joint marketing campaigns and co‑branded initiatives
Qualification
Required
Bachelors degree in Marketing, Business Administration, Communications, or a related field
4-5+ years of marketing experience in the Americas, preferably within industrial, manufacturing, or technology‑focused B2B sectors
Excellent communication skills in English (spoken and written)
Experience in digital marketing, event coordination, content adaptation, and lead‑generation campaigns
Familiarity with digital advertising platforms and analytics tools (Google Analytics, LinkedIn Campaign Manager, Meta Business Suite, etc.)
Strong organizational, multitasking, and project management skills
Proficiency with CRM and marketing automation systems (Salesforce, HubSpot, or equivalents)
Ability to travel within the Americas region for trade shows, customer visits, and team collaboration
Preferred
Spanish and/or French proficiency is considered a strong asset, though not a requirement
Proficiency with tools such as Adobe Creative Suite, Canva, and CapCut is considered an asset
Company
Eddyfi Technologies
Headquartered in beautiful Québec, Canada, Eddyfi Technologies provides the highest performance Non-Destructive Testing (NDT) inspection technologies and robotic solutions in the world that help OEMs, asset owners, and service companies enhance productivity, save lives, and protect the environment.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$462.37M2020-01-01Private Equity· $462.37M
Leadership Team
Louis Beaulieu-Charbonneau
Vice President, Marketing
Simon Labbe
VP Sales (Retired)
Recent News
2025-06-10
Company data provided by crunchbase