Best Egg · 7 hours ago
Senior Manager of Marketing Analytics
United States
Full-time
Remote
Mid, Senior Level
$115K/yr - $125K/yr
3+ years expBest Egg is a market-leading, tech-enabled financial platform helping people build financial confidence through a variety of installment lending solutions and financial health tools. The Senior Manager of Marketing Analytics provides strategic analytics leadership to support digital acquisition channels and plays a key role in the implementation of the company’s marketing mix model, delivering insights and analytical rigor for data-driven marketing decisions.
Financial ServicesFinTechLending
Responsibilities
Lead analytics resource for our marketing mix model (MMM), interpreting results, advising on testing priorities, and advising on marketing spend and investment implications
Aid in the conception and evaluation of A/B tests in partnership with the digital channel owners to measure performance, incrementality and full funnel analyses
Provide analytical reporting and insights to support optimization decisions across digital channels and placements
Conduct and support marketing data audits and data transfers for accuracy, compliance, and consistency with credit policy
Perform code reviews and identify efficiencies in marketing processes to reduce processing time and improve scalability
Partner with channel owners to evaluate campaign performance and provide actionable data-driven recommendations
Perform deep dive analyses to identify opportunities to both improve channel efficiency and address ad hoc performance issues
Standardize KPI definitions, attribution documentation and reporting methodologies to ensure consistency across the organization
Develop, optimize, and maintain data and reporting solutions, including SQL tables, Power BI dashboards, MMM tool and automated reporting views
Perform deep-dive analysis on large datasets to uncover insights that inform targeting, messaging, and channel performance
Research and evaluate new marketing opportunities, proposing innovative ways to leverage data to drive growth and improve decision-making
Collaborate with business stakeholders to gather requirements, design analytical solutions, and communicate results effectively
Provide funnel analysis and customer journey insights to identify drop-off points and inform acquisition optimization opportunities
Qualification
Required
Bachelor's degree in a quantitative field (Statistics, Economics, Data Science, Marketing Analytics, etc.)
3–5+ years of experience in marketing analytics, business intelligence, or growth analytics, ideally in FinTech or consumer lending
Experience with digital channels, marketing mix modeling (MMM) or similar advanced attribution measurement approaches
Strong SQL proficiency
Ability to translate complex analytical results into clear business recommendations
Demonstrated success influencing stakeholders at multiple levels, both technical and non-technical
Strong organizational skills with the ability to manage multiple complex projects simultaneously
Preferred
Master's degree
Prior Digital Analytics experience
Experience with Python or R
Experience building dashboards in Tableau, Power BI, or Mode
Experience with digital analytics using Amplitude or similar
Benefits
Pre-tax and post-tax retirement savings plans with a competitive company matching program
Generous paid time-off plans including vacation, personal/sick time, paid short--term and long-term disability leaves, paid parental leave, and paid company holidays
Multiple health care plans to choose from, including dental and vision options
Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts
Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs
Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!
Company
Best Egg
Best Egg is a consumer financial technology platform that aims to help people feel more confident about their everyday finances through a suite of products and resources.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$2.09BKey Investors
Healthcare of Ontario Pension Plan (HOOPP)Invus
2022-03-10Series E· $225M
2018-01-29Debt Financing· $495M
2017-11-08Debt Financing· $312M
Leadership Team
Alex Rhodes
Chief Operating Officer
Recent News
2025-06-26
2024-05-24
Company data provided by crunchbase