The National Center for Urban Solutions - NCUS · 20 hours ago
Digital Marketing Strategist
Columbus,OH,US
Full-time
Onsite
Senior Level
5+ years expThe National Center for Urban Solutions (NCUS) is committed to transforming lives and communities through education and wellness programs. They are seeking a Digital Marketing Strategist responsible for developing and optimizing AAMWA’s digital presence, leading initiatives across social media, paid advertising, and brand management.
EducationVirtual Workforce
Responsibilities
Develop and produce creative digital assets using tools such as Canva and OpusClip for distribution across Facebook, Instagram, LinkedIn, TikTok, and YouTube
Write compelling social media copy and captions aligned with brand voice and campaign objectives
Oversee social media content planning, editorial calendars, publishing, and community management for all AAMWA platforms
Lead digital strategy initiatives from concept through execution, delivering timely recommendations, enhancements, and performance-driven solutions
Conduct regular social media audits to ensure alignment with platform best practices and emerging trends
Manage paid social advertising campaigns, including creation, optimization, and performance tracking within Meta Ads Manager and Sprout Social
Actively engage with online audiences by monitoring comments and direct messages, fostering meaningful community interaction
Develop and execute social media strategy for AAMWA channels and the AAMWA President's LinkedIn presence
Develop and manage a multichannel digital strategy that includes website conversion campaigns, search engine marketing (SEM), and search engine optimization (SEO) to achieve key performance indicators (KPIs)
Maintain and optimize the organization's website through WordPress to enhance user experience, engagement, and conversion
Leverage analytics and SEM tools to evaluate performance and identify opportunities for improvement
Translate digital performance data into clear, actionable insights for internal stakeholders
Monitor and report on key online marketing metrics to measure effectiveness and inform strategy adjustments
Monitor AAMWA's digital presence to ensure consistent and accurate use of logos, messaging, and visual identity across all platforms
Implement and enforce brand standards, systems, and procedures to ensure a cohesive brand experience across all digital channels and locations
Monitor brand sentiment and online reputation across social, search, and digital platforms
Identify and respond to brand risks, misinformation, or reputational issues in collaboration with leadership
Support crisis communication efforts with timely, brand-aligned messaging when needed
Qualification
Required
Bachelor's degree in Communications, Journalism, Marketing, English, or a related field
Minimum five years of experience in nonprofit, corporate, or mission-driven communications
Multimedia storytelling i.e., video, podcasting, web series, and photography
Ability to create graphics and video in software tools such as Canva, OpusClip, and Adobe Creative Suite
Ability to use Microsoft Suite effectively and experience using Sprout Social, WordPress, and website analytical tools
Strong creative, strategic, analytical, organizational, and personable skills
Commitment to working with shared leadership and in cross-functional teams
Strong oral and written communication skills
Ability to manage multiple projects at a time while serving as a social media lead
Exceptional writing in AP style with a strong narrative voice and editing skills
Experience with content management systems
Experience working with internal collaboration tools, such as SharePoint, Microsoft Teams, and Intranets, while working collaboratively with different teams across an organization
Company
The National Center for Urban Solutions - NCUS
National Center for Urban Solutions (NCUS) is a diversified social enterprise with an interdisciplinary approach to solving the needs of urban and underrepresented communities in health, workforce, and education.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
J
John H. Gregory
Founder and CEO
Company data provided by crunchbase