Summit Utilities, Inc. · 9 hours ago
Digital Marketing Specialist
LITTLE ROCK, AR, US
Full-time
Hybrid
Senior Level
5+ years expSummit Utilities, Inc. is a growing natural gas utility recognized for its excellence and innovation in service. They are seeking a Digital Marketing Specialist to enhance their digital presence through effective management of websites, mobile applications, and digital marketing campaigns, ensuring a seamless user experience and strategic growth initiatives.
Natural Resources
Responsibilities
Website, Intranet, and Mobile Application Management: Oversee the maintenance, updates, and performance optimization of internal and external company websites
Manage and update the company intranet to ensure it aligns with internal communication and collaboration needs
Maintain internal mobile applications, ensuring seamless functionality and a top-tier user experience
Execute website updates, troubleshoot issues, and apply technical SEO strategies to enhance organic search visibility, including site architecture, schema markup, and page speed optimization
Content and Web Development Management: Optimize and manage websites using CMS platforms like WordPress or Sitefinity, ensuring user-friendly and engaging designs
Collaborate with creative teams to develop compelling webpages tailored for specific audiences. Utilize basic web development knowledge (HTML, CSS, JavaScript) to troubleshoot or make minor adjustments to digital platforms
User Experience and Conversion Optimization: Conduct UX research, leveraging tools like Hotjar or heatmaps, to enhance digital experiences. Design and execute A/B testing initiatives to improve campaign performance and user engagement. Lead conversion rate optimization (CRO) efforts to maximize landing page and website performance
Analytics and Reporting: Use tools like Google Analytics and Google Tag Manager to monitor website traffic, campaign performance, and user behavior
Provide actionable insights and detailed reports to internal stakeholders, aligning strategies with company goals
Privacy, Compliance, and Automation: Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across all digital platforms. Implement and manage marketing automation tools like HubSpot, Iterable, Marketo, or Mailchimp to streamline campaigns and support lead nurturing
Stakeholder Communication and Collaboration: Present strategies, performance reports, and campaign insights to internal and external stakeholders effectively. Coordinate with cross-functional teams to align project goals, timelines, and deliverables
Qualification
Required
Bachelor's degree in marketing, Digital Marketing, Communications, Business, Computer Science, or a related field
Certification in SEO/SEM, Google Analytics, or Google Ads (e.g., Google Analytics Individual Qualification, Google Tag Manager, Google Ads Certification)
5-8 years of experience in digital marketing, media buying, or performance marketing roles
Proven experience in managing SEO/SEM campaigns and driving measurable growth in organic and paid traffic
Hands-on experience with CMS platforms (e.g., WordPress, Sitefinity) and website management
Track record of managing and executing marketing campaigns, including A/B testing and CRO (Conversion Rate Optimization)
Experience in using project management tools like Asana, Trello, or Monday.com to manage cross-functional collaboration
Demonstrated ability to work with data privacy and compliance frameworks like GDPR/CCPA
Practical experience with programmatic advertising, analytics tools like Google Analytics and Tag Manager, and API integrations
Background in collaborating with stakeholders and presenting technical concepts to non-technical audiences
Experience in managing mobile applications, intranet platforms, and integrating UX research to improve user experience
Proficiency in search engine optimization (SEO) and search engine marketing (SEM) to drive organic and paid traffic growth
Experience managing and optimizing websites using platforms like WordPress or Sitefinity (or similar CMS tools)
Expertise in maintaining and managing internal and external company websites, ensuring updates, functionality, and performance
Ability to oversee and update the company intranet to ensure it meets internal communication and collaboration needs
Skilled in maintaining and managing internal mobile applications, ensuring seamless functionality and user experience
Basic understanding of HTML, CSS, and JavaScript to troubleshoot or make small adjustments to websites and applications
Familiarity with usability testing, heatmaps, or tools like Hotjar to enhance user experience
Proficiency in tools like Google Analytics and Google Tag Manager to monitor and report on website and campaign performance
Understanding of data privacy laws like GDPR and CCPA to ensure compliance across all platforms
Experience using tools like Trello, Asana, or Monday.com to manage tasks, timelines, and collaboration effectively
Advanced ability to optimize landing pages and websites to increase conversions and ROI
Experience designing and running split tests to improve campaign performance and user engagement
Skills in designing and creating compelling webpages tailored for unique audiences
Understanding how to integrate APIs for analytics, advertising platforms, or third-party tools to streamline workflows
Execute strategy driven by the content team to improve organic search visibility alongside website management
Advanced understanding of site architecture, schema markup, and page speed optimization to enhance website performance
Proficiency with platforms like Iterable, HubSpot, Marketo, or Mailchimp to support automated campaigns and lead nurturing
Strong skills in presenting strategies, delivering reports, and aligning goals with internal or external stakeholders
Ability to analyze competitor campaigns and websites to identify opportunities for improvement and innovation
Preferred
Additional certifications or coursework in UX/UI Design, Web Development, Digital Marketing, or Marketing Automation Tools (e.g., HubSpot, Marketo, or Iterable certifications) is highly beneficial
Benefits
Medical/dental/vision and other benefits
Company
Summit Utilities, Inc.
Summit Utilities owns and operates several natural gas distribution.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kurt Adams
Chief Executive Officer & President
Scott Sanders
Executive Vice President and Chief Financial Officer
Recent News
Talk Business & Politics
2026-01-12
Talk Business & Politics
2025-09-04
The Arkansas Democrat-Gazette
2024-04-06
Company data provided by crunchbase