GE Appliances, a Haier company · 16 hours ago
Senior Sales eCommerce Analyst - BG&I
Louisville, KY
Full-time
Onsite
Senior Level
5+ years expGE Appliances, a Haier company, is the fastest-growing appliance company in the U.S., dedicated to innovation and community service. They are seeking a Senior Sales eCommerce Analyst for BG&I to drive online sales strategies, optimize digital presence, and enhance customer experience across various platforms.
Consumer Goods
Responsibilities
Develop and execute online sales strategies across BG&I platforms to meet revenue and operating plan targets
Drive product line strategy, pricing execution, promotions, and new product introductions to improve conversion and speed to market
Advise internal and external partners on E commerce best practices aligned with GE Appliances’ house of brands strategy
Advise on the development, design, testing, and ongoing optimization of BG&I E commerce websites to ensure a user friendly, leading edge experience
Ensure best in class product content, brand presentation, and digital shelf execution across all partner platforms
Manage Item Data Management interfaces to ensure accurate, timely product, pricing, and promotional data
Execute GE Appliances marketing campaigns and new product introductions across BG&I digital platforms
Own relationships with merchandising and execution partners to ensure alignment between digital strategy and field execution
Leverage brand advocacy programs and digital scorecards to drive above category performance
Drive communication and execution of digital initiatives across field sales teams
Use data and analytics to understand customer behavior, identify gaps, and uncover opportunities to improve site performance and conversion rates
Manage reporting and digital performance metrics to support overall business management and decision making
Advise and collaborate with copywriters, designers, developers, sales leaders, and marketing partners to deliver a cohesive online experience
Lead internship and account team CDP programs and coordinate formal customer meetings and events
Qualification
Required
Minimum 5 years' experience in Sales, Marketing, or Digital Commerce roles
Bachelor's degree in Business Management, Marketing, Analytics, or a related discipline
Ability to travel as needed
Preferred
Demonstrated ability to work cross functionally at all levels of the organization and with external partners
Strong acumen of online consumer shopping behaviors and proven ability to develop and optimize winning E commerce strategies
Exceptional analytical skills with strong attention to detail and data driven decision making
Curious and confident in identifying issues, analyzing root causes, and proposing actionable solutions
Demonstrated strong written, oral, and presentation skills
Company
GE Appliances, a Haier company
At GE Appliances, a Haier company, we come together to make good things, for life. Headquartered in Louisville, Kentucky, we are a leading U.S.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kevin Nolan
President & Chief Executive Officer
Marc Charnas
CFO & VP Corporate Strategy
Recent News
2026-01-09
Lane Report | Kentucky Business & Economic News
2025-11-23
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