Senstar · 1 day ago
Business Development Manager
New York, NY
Full-time
Onsite
Mid LevelSenstar is seeking a Business Development Manager to accelerate growth across various vertical markets in the United States. The role involves identifying targets, developing relationships, and creating qualified opportunities while collaborating closely with sales teams to ensure progress through the sales pipeline.
Information TechnologyPublic SafetyRisk ManagementSecuritySensorService Industry
Responsibilities
Execute a planned, structured prospecting strategy to identify, contact, and qualify new opportunities across assigned vertical(s)
Engage and develop relationships with End Users, System Integrators, Consultants, VARs, Distributors, and Partners
Conduct discovery meetings to uncover operational needs, risk drivers, stakeholder priorities, and buying triggers
Build account intelligence: stakeholder maps, purchasing pathways, timelines, and competitive landscape
Deliver tailored introductions, presentations, and value conversations aligned to vertical use-cases
Maintain disciplined CRM practices (e.g., Salesforce): activity logging, notes, next steps, stage progression, and forecasting
Collaborate with Sales to transition qualified opportunities and maintain velocity through the sales cycle
Re-engage dormant accounts and expand relationships where there is untapped potential
Provide market feedback on emerging trends, competitor activity, and signals that influence strategy
Participate in regular pipeline reviews with Sales Leadership and own performance against KPIs
Qualification
Required
Proven success in B2B business development, lead generation, or solution selling (enterprise / complex environments preferred)
Track record of building pipeline through outbound prospecting, consultative discovery, and stakeholder management
Ability to communicate credibly with technical and non-technical audiences and navigate complex buying groups
Strong organization, follow-through, and comfort juggling multiple pursuits without losing momentum
CRM proficiency (Salesforce preferred) and confidence working from activity metrics and pipeline targets
Willingness and ability to travel within the U.S. as needed
Preferred
Experience selling into Utilities, Data Centers, Corrections, Energy, Airports/Transportation, Critical Infrastructure (or adjacent regulated environments)
Familiarity selling into OT (Operational Technology) or regulated, safety-critical environments common in utilities, energy, transportation/airports, data centers, and critical infrastructure
Familiarity with security technologies, critical infrastructure protection, or integrated solutions
Established network of end users, integrators, consultants, or channel partners in relevant verticals
Benefits
Competitive total rewards (salary, benefits, time off, retirement savings; details shared during the process)
Company
Senstar
Senstar provides physical-security solutions focused on perimeter intrusion detection, video management, and access control.
Founded in 1997
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-10-15
Company data provided by crunchbase