Edelman · 12 hours ago
Vice President , Earned Media Strategist (Consumer / Lifestyle)
Chicago, IL
Full-time
Onsite
Director/Executive
$95K/yr - $160K/yr
8+ years expEdelman is seeking a Vice President, Earned Media Strategist to join their team. The role involves leading media relations campaigns, crafting integrated earned media strategies, and managing relationships with media contacts, particularly within the consumer and lifestyle sectors.
AdvertisingAdvertising PlatformsAnalyticsBrand MarketingCMSContent MarketingCRMMarketingPublic Relations
Responsibilities
Work in collaboration with account teams and other specialists on all forms of earned media strategy and execution for clients
Craft storylines and themes reporters will view as newsworthy, and create integrated earned media strategies that resonate across platforms and diverse media channels
Formulate media strategies that help clients find the right reporter for their story at the right time
Counsel executives and the C-Suite on effective earned media strategies and manage visual assets
Manage projects and budgets, delegate work effectively, and oversee a large volume of assignments on accounts
Judge and edit the work of junior team members and manage direct report(s) to support their career development
Qualification
Required
Minimum of 8 years of experience in earned media and media relations
Bachelor's degree or equivalent work experience
Preferred
Prior experience in an agency environment strongly preferred
Demonstrated ability to digest and understand a wide variety of accounts – their business, products, markets, personnel, and outside influencers, among other aspects, and succinctly translate and develop this material into newsworthy storylines and themes
Established relationships with reporters across a variety of verticals and media outlets with success securing impactful media from top-tier outlets within print, online, broadcast and other formats such as podcasts, video, and social content
Strong client counselor with proven ability to help influence/educate clients on the role earned media plays within their communications and marketing efforts, help clients understand what reporters/media are looking for, and be able to articulate the current media landscape and climate
Excellent storytelling skills, and provide sound media counsel to clients and colleagues
Consistent ability to develop, manage and implement media relations strategies across all communications channels
AP style and grammar, spelling and punctuation master
Ability to research, interview, write and edit a range of media communications (press releases, media alerts, pitches, briefing books, post-project recap reports)
Experience drafting complex client correspondence and strategies/program recommendations
Proven ability to manage large projects (including budgets) and small teams simultaneously, function as a daily client contact, as well as develop and execute plans to meet client goals
Benefits
Medical and dental insurance
Vision
401K
Life insurance
Disability insurance
Paid time off
Travel assistance
Wellness programing
Company
Edelman
Edelman, a public relations firm, offers analysis, advertising, marketing, branding, and content and strategy management services.
5001-10000 employees
H1B Sponsorship
Edelman has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (4)
2023 (2)
2022 (4)
2021 (14)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Chuck Salter
Senior Vice President/Deputy Editorial Director
Kristina Gong
Senior Vice President, Corporate Reputation
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