Ally · 6 hours ago
Specialist - Content Strategy
Detroit, MI
Full-time
Hybrid
Entry, Mid Level
$65K/yr - $115K/yr
2+ years expAlly Financial is a customer-centric, leading digital financial services company. The Specialist - Content Strategy role involves developing digital content strategies and collaborating with various teams to create high-quality content that aligns with business objectives and enhances customer experience.
AutomotiveFinanceFinancial Services
No H1B
Responsibilities
Develop digital content strategies, content, and copy solutions for Ally Auto Dealer initiatives
Create high-quality content that aligns to business objectives, as well as brand standards, and voice/tone guidelines
Utilize a range of inputs from user research, site analytics, SEO analytics, usability findings and design standards, to develop impactful solutions
Collaborate with visual design teams, business partners, and marketing experts to create/maintain a best-in-class digital customer experience across the Ally landscape
Work with internal teams to develop, share, and edit solutions
Contribute to the maintenance and implementation of Ally Digital Content Style Guide standards
Tackle multiple projects, competing priorities, and ambitious timelines
Pitch, propose, and provide thoughtful rationale in leadership reviews
Represent the UX practice—its ideals, standards, and methods—as an advocate, leading contributor, and collaborator to stakeholders both on-site and in remote locations
Qualification
Required
2+ years of content strategy and writing content for online properties
Bachelor's degree in marketing, communications, information systems preferred or equivalent experience
Portfolio with detailed narrative outlining approach and scope of involvement
Experience developing content material in support of the communications strategies
Experience publishing internal or external communications (e.g. website content)
Proficiency in Figma, Writer, or other industry standard design authoring tools
Familiarity working with design systems
Ability to balance routine, continuous throughput for tactical initiatives with long-term strategic engagement
Preferred
Familiarity working with common AI tools
Benefits
Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
Company
Ally
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.75B2024-12-13Post Ipo Debt· $1B
2022-11-07Post Ipo Debt· $750M
2014-04-10IPO
Leadership Team
Russ Hutchinson
Chief Financial Officer
David Holland
Senior Vice President
Recent News
legacy.thefly.com
2026-01-22
2026-01-13
Company data provided by crunchbase