Solace · 11 hours ago
Paid Social Lead
United States
Full-time
Remote
Mid, Senior Level
3+ years expSolace is a healthcare advocacy marketplace that connects patients and families to experts who help them understand and take charge of their personal health. As a Paid Social Lead, you will be responsible for owning and scaling the paid social acquisition engine, managing campaign strategy, budgets, and performance across multiple channels.
Health CareMedicalOnline PortalsWellness
Responsibilities
Own Meta performance end-to-end across campaign strategy, structure, testing, and budget allocation
Build a feedback loop in partnership with our integrated marketing and creative teams
Monitor and diagnose full-funnel performance, not just platform KPIs — and proactively identify what’s driving wins/losses
Partner closely with our CRO Specialist to align ad messaging with landing pages
Own paid social tracking and measurement (pixel/CAPI health and lead quality feedback loops)
Collaborate with Data/Analytics to improve reporting, ensure consistency in KPI definitions, and deepen channel insight
Own our expansion into TikTok and Snapchat
Translate account performance into insights for the broader team
Manage and grow associate talent
Qualification
Required
3–6+ years of paid social experience, with recent, hands-on ownership of 7-figure Meta accounts
Proven ability to manage and optimize campaigns toward real business outcomes (not just CTR/CPA in isolation)
Deep understanding of tracking and measurement (Pixel + CAPI, event definitions, UTM hygiene, funnel reporting)
Strong communication skills — able to explain performance simply and clearly to stakeholders
Applicants must be based in the United States
Preferred
Experience with TikTok and/or Snapchat adds a plus
Bonus: experience in lead gen, healthcare, insurance, or other high-consideration funnels
Company
Solace
Solace connects patients with professional healthcare advocates that fight for the treatments, approvals, and care you deserve.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$74MKey Investors
Menlo VenturesInspired Capital Partners
2025-04-03Series B· $60M
2024-08-22Series A· $14M
2023-06-01Seed
Leadership Team
Jeremy Gurewitz
CEO & Co-founder
Sara Sargent
Chief Product Officer & Co-Founder
Recent News
2025-08-13
Financial Post
2025-08-02
Ottawa Business Journal
2025-07-26
Company data provided by crunchbase