Consumer Insights Director jobs in United States
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Procter & Gamble · 17 hours ago

Consumer Insights Director

Procter & Gamble is seeking a proactive and analytical Consumer Insights professional to join their team. This role is pivotal in driving strategies and understanding consumer behaviors, needs, and motivations to influence product development and marketing decisions.

BeautyBrand MarketingCleaning ProductsConsumer GoodsCosmeticsNutritionPersonal Health
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Growth Opportunities
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Responsibilities

Drive the execution of consumer insights strategies within the team and organization, ensuring alignment with overall business objectives
Proactively identify consumer trends and opportunities that support the development of innovative products and services
Analyze consumer data and market research findings to draw business-relevant conclusions and guide decision-making
Work effectively across internal teams to maximize job impact, ensuring insights are integrated into business plans and product offerings
Enroll and influence category teams and leadership to act on identified opportunities based on consumer insights

Qualification

Consumer InsightsData AnalyticsMarket ResearchBehavioral SciencesInterpersonal SkillsInfluencing AbilityCommunication SkillsProject Management

Required

Bachelor's degree in Marketing, Business Administration, or a related field
6-8 years of experience in consumer insights or market research, preferably within the consumer goods industry
Proven ability to analyze large datasets and derive actionable insights
Strong communication and interpersonal skills to effectively collaborate across teams
Ability to work independently and manage multiple projects with minimal supervision
Proficiency in Behavioral Sciences and Human Behavioral Analysis
Expertise in Data Analytics and Design of Experiments (DOE)
Strong understanding of customer needs and insight development
Exceptional research quality craft and business acumen to translate insights into action
Influencing ability across all organizational levels and with external partners

Benefits

Salary + bonus (if applicable) + benefits

Company

Procter & Gamble

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P&G was founded more than 185 years ago as a soap and candle company.

Funding

Current Stage
Public Company
Total Funding
$2.75B
2025-05-01Post Ipo Debt· $1.25B
2024-05-02Post Ipo Debt· $1.5B
2021-04-18Undisclosed· $0.3M

Leadership Team

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Jon Moeller
Chairman of the Board, President & Chief Executive Officer at Procter & Gamble
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Mary Lynn Ferguson McHugh
Chief Executive Officer - Family Care and P&G Ventures
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Company data provided by crunchbase