Rural King · 12 hours ago
Marketing Business Analyst
Mattoon, IL
Full-time
Onsite
Entry Level
$47K/yr - $50K/yr
1+ years expRural King is America’s Farm and Home Store, providing essentials to the communities they serve. The Marketing Business Analyst will play a critical role in driving data-driven decision making by generating reports, analyzing data, and providing insights to support marketing strategies and optimize the Loyalty program customer base.
AgricultureE-CommerceFarmingRetail
Responsibilities
Generate Relevant Reports: Develop and produce reports on various aspects of the marketing process, such as campaign performance, customer acquisition and retention, channel effectiveness, and ROI. Utilize marketing analytics tools and platforms to gather, analyze, and visualize data to support decision making and measure the effectiveness of marketing efforts
Provide Insights into the Loyalty Program Customer Base: Analyze customer data from the Loyalty program to identify key customer segments, behavior patterns, and preferences. Extract actionable insights and recommendations to optimize marketing strategies and drive customer engagement, acquisition, and retention
Maintain Record of Marketing Actions and Historical Events: Monitor and maintain a comprehensive database of marketing actions, historical events, and trends, ensuring data accuracy and integrity. Conduct regular data audits to identify gaps, inconsistencies, or areas for improvement in data collection and management processes
Provide Insights and Reporting for online business and marketing performance: Collaborate with online site team to develop and produce reporting as needed
Collaborate with Media Partners: Act as a liaison between Rural King and media partners, ensuring effective communication and collaboration. Attend meetings with media partners to discuss advertising strategies, campaign performance, and quality control measures. Provide guidance and feedback to media partners to align advertising efforts with Rural King's brand guidelines and objectives
Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism
Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments
Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively
Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement
Perform other duties as assigned
Qualification
Required
At least 1 year of relative experience or equivalent combination of experience and education
Proficient with Microsoft Office Suite or related software
Proficient in marketing analytics tools and platforms (e.g., Google Analytics, Adobe Analytics, CRM systems)
Knowledge of data visualization techniques and tools (e.g., Tableau, Power BI)
Familiarity with SQL and data querying languages
Strong attention to detail and ability to work with large datasets
Excellent verbal and written interpersonal and communication skills
Demonstrated ability to adapt in a fast-paced environment
Strong analytical and problem-solving skills
Excellent organizational skills and attention to detail
Demonstrated behaviors must reflect integrity, professionalism, and confidentiality
Benefits
401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
Healthcare plans to support your needs
Virtual doctor visits
Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
15% Associate Discount
Dave Ramsey’s SmartDollar Program
Associate Assistance Program
RK Cares Associate Hardship Program
24/7 Chaplaincy Services
Company paid YMCA Family Membership
Company
Rural King
Rural King is America's farm and home store that provides essentials to the communities they serve.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
P
Paul Martinson
Chief Financial Officer
Recent News
UPSTATE BUSINESS JOURNAL
2026-01-09
Company data provided by crunchbase