Chervon North America, Inc · 11 hours ago
Brand Marketing Manager | EGO
Naperville, IL
Full-time
Hybrid
Mid Level
$90K/yr - $120K/yr
3+ years expChervon North America, Inc. is one of the world’s largest power tool and outdoor power equipment manufacturers, known for its commitment to innovation. As the EGO Brand Marketing Manager, you will lead brand building and marketing strategies to enhance brand equity and awareness while collaborating with global teams to drive long-term brand strategies.
Consumer Goods
Responsibilities
Brand Strategy: Responsible for developing and executing brand strategy to maximize EGO revenue and profit and increase market share. This includes brand positioning, consumer targeting and being the voice of the Brand in the organization
Advertising Strategy: Develop demand creation strategies to create brand awareness and product interest that leads directly to conversion, delivering on Brand KPIS. Including development and execution leadership for marketing advertising and digital campaigns
Product Launch: define product unique selling position and go-to-market plan across tactics to ensure successful, on time launch
Asset & Content Production: Lead and support development and execution of asset production to be used in new product launch materials, digital content, marketing campaign content and ecommerce needs
Agency & Vendor Management: manage relationships with internal services and external creative and digital agencies
Marketing Budget Management: Responsible for planning and managing the brand marketing budget to drive the planned results
Product Line Review Support: Working closely with Channel Marketing, Product and Key Account teams to deliver high quality, strategic presentations comprehensive of brand strategy, market trends, competitive insights, demand creation and sell-in strategy
Brand Building: Lead the development of programs designed to establish and maintain brand presence in market including events, trade shows, and merchandising strategy
Brand Research: Utilize agency partners to develop consumer segmentation, consumer insights and brand awareness for actionable, data driven insights
Team Collaboration: Partner with internal business units across Marketing, Product Management, Industrial Design and Sales to collectively drive brand strategy
Global Team Building: Partner with the global teams to inform of North America Brand strategy and gain alignment
Qualification
Required
Bachelor's degree in Marketing required
3-5 years of relevant experience required
Exceptional knowledge of marketing strategies, concepts and practices
Strong project management and performance measurement skills
Exceptional written, verbal, public speaking and communication skills
Self-starter motivated by goals of project and challenges of fast paced environment
Leadership, problem-solving and communications skills
Ability to analyze sales and market data and apply to decision-making
Preferred
MBA preferred
Digital campaign development experience preferred, including fundamental knowledge of consumer journey across tactics
Experience in the home improvement industry, working with key home center retailers is a plus
Benefits
Health
Dental
Vision
Short/long-term disability
Life insurance
Parental leave
A generous 401(k) match
An open PTO program
A hybrid work environment
Company
Chervon North America, Inc
CHERVON is a leading global provider to the power tool, outdoor power equipment and related industries.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mike Clancy
CEO
Joe Turoff
Chief Marketing Officer
Company data provided by crunchbase