Digitas North America · 6 hours ago
Associate Director, Connections Strategy
Atlanta, GA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$107K/yr - $146K/yr
7+ years expDigitas North America is a Networked Experience Agency focused on creating connected brand experiences. They are seeking an Associate Director, Connections Strategy (CRM) who will leverage data and consumer insights to develop strategic communications that enhance customer engagement and loyalty.
Marketing & Advertising
Responsibilities
Analyzing and illuminating how consumers interact with CRM communications through research and rigorous data analysis of performance data and segmentation insights
Mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value
Partnering with analytics teams to guide the activation of data-driven segmentation insights and ideate contact strategies that a brand needs to provide to influence audiences
Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics
Briefing creative teams on customer centric CRM experiences
Assessing CRM maturity and opportunities for improving lifetime value
Designing orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life
Bring best practices to clients in integrated marketing communications across addressable channels like email, sms, web, direct mail and media
Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends
Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs
Qualification
Required
7-9 years of strong work experience; min 4-year college degree
A digitally-savvy marketer with a depth of knowledge in digital strategy and/or multi-channel planning
A knowledgeable CRM practitioner who understands how data and technology enable personalization at scale
Experience with CRM platforms such as Adobe or Salesforce Marketing Cloud
Time spent developing and implementing strategies specifically in owned and addressable channels such as email, SMS, app, website, direct mail and media
A strong analytical thinker with exceptional research dexterity and a creative approach to data exploration
A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view
An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way
Superior relationship skills able to work with cross-functional teams and has a service-oriented mindset
An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively
An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
Preferred
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Jones
Chief Media Officer
Recent News
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