We Are Rosie · 7 hours ago
Senior Marketing Director - Portfolio Assessment Lead
United States
Full-time
Remote
Director/Executive
$80/hr - $100/hr
12+ years expWe Are Rosie is seeking a senior marketing operator to drive performance across their trades retail portfolio. The role involves conducting assessments, stabilizing marketing operations, and developing scalable playbooks in a fast-paced environment.
AdvertisingConsultingContent CreatorsDigital MediaMarketingMarketplaceSocial Media
Responsibilities
Lead comprehensive marketing assessment across assigned brand(s)
Conduct stakeholder interviews with internal teams, leadership, and 60+ vendors
Audit demand generation channels, attribution systems, CRM workflows, and data infrastructure
Evaluate vendor ecosystem performance against benchmarks
Map customer journey friction points and organizational capability gaps
Identify and activate quick wins during assessment
Build prioritized action roadmap with start/stop/fix/wait framework
Develop vendor rationalization recommendations (retain/recalibrate/exit)
Design KPI framework and reporting dashboard requirements
Create revenue operations handoff improvements (marketing → sales → ops)
Document repeatable playbooks and SOPs for scaling
Deliver executive readout with diagnostic findings and prioritized interventions
Coordinate with SME specialists (SEO, paid media, CRM, data, telephony) on deep-dive assessments
Use standardized assessment toolkit to ensure consistent outputs across brands
Share learnings with other senior directors in weekly team syncs
Qualification
Required
Assessment Mindset ⭐ CRITICAL
Full-Funnel Conversion Marketing ⭐ CRITICAL
Revenue Operations Strategy ⭐ VERY IMPORTANT
Data Management & Reporting ⭐ VERY IMPORTANT
Preferred
Home Services/Franchise Experience - Nice to have
Company
We Are Rosie
We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Align Capital Partners
2021-12-21Private Equity
Leadership Team
Jeff Levick
Chief Executive Officer
S
Stephanie Nadi Olson
Founder // Exec Chair of the Board
Recent News
2025-08-07
2024-04-06
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