Shaw/Scott · 10 hours ago
Senior Lifecycle Marketing Strategist (Remote)
United States
Full-time
Remote
Senior Level
$125K/yr - $145K/yr
5+ years expShaw/Scott is seeking a strategic, data-driven, and forward-thinking Senior Marketing Strategist who thrives on solving complex challenges and shaping the future of customer engagement. In this role, you'll lead data-driven strategic initiatives, drive modernization efforts, and champion AI readiness to enhance client marketing ecosystems.
AdvertisingMarketing
Responsibilities
Lead data-driven strategic initiatives across email, SMS, mobile, and emerging channels, leveraging technical expertise and analytics to guide client success
Lead modernization initiatives within client email programs, incorporating modular design systems, scalable templates, and AI-ready frameworks that future-proof marketing capabilities
Drive comprehensive AI readiness efforts by recommending systems and practices that enable clients to seamlessly adopt and scale AI-driven marketing technologies across channels
Translate complex customer, behavioral, and campaign data into clear, high-impact insights and actionable recommendations
Develop measurement frameworks, segmentation models, and testing roadmaps that drive innovation and optimize performance
Serve as a trusted advisor to clients, inspiring them with forward-thinking strategies and solution-oriented approaches to challenges
Continuously scan the marketplace for emerging trends, tools, and technologies, incorporating them into client strategies and internal best practices
Collaborate with cross-functional teams-creatives, developers, data analysts, campaign managers-to bring big-picture strategies to life
Deliver engaging presentations, workshops, and playbooks that communicate complex strategies in a compelling, client-friendly way
Ensure all presentations are audience-appropriate and crafted to tell a clear, compelling story demonstrating strategic vision and measurable business impact
Show up as confident and fluent in executive-level dialogue, and be able to connect marketing initiatives to overarching business goals and priorities
Actively contribute to Shaw/Scott's thought leadership by sharing insights, publishing perspectives, and elevating the company's presence in the industry
Qualification
Required
5+ years of experience in digital marketing strategy, with demonstrated expertise in data analytics, technical platforms, and cross-channel integration
Proven track record of innovative problem-solving and delivering measurable impact for clients
Understanding of marketing technology ecosystems-including ESPs, CDPs, analytics tools, segmentation platforms, and data privacy best practices
Strong analytical and quantitative skills, with comfort in data visualization
Exceptional communication and storytelling skills-able to bridge the gap between technical complexity and executive-level decision-making. Must be adept at engaging with high-level stakeholders and capable of translating complex strategies into language and concepts that resonate
Self-starting, organized, and adaptable-able to manage multiple projects without losing sight of the strategic vision
Bachelor's degree required
Preferred
Master's degree preferred
Benefits
Additional benefits are available in accordance with company policy.
Company
Shaw/Scott
Shaw/Scott is a digital consulting agency that helps brands create engaging customer experiences through technology.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Melissa Shaw
CEO
Julian Scott
Co-Founder & Managing Director, Europe
Company data provided by crunchbase