KAPITAL · 1 week ago
Senior Salesforce Marketing Cloud Audience Developer
TX
Full-time
Onsite
Senior LevelKAPITAL is seeking a Senior Salesforce Marketing Cloud Audience Developer to support Set Top Box and genre-specific campaigns. The role involves building audience segments, managing campaign documentation, and ensuring quality control in audience development.
ConsultingData ManagementRecruitingStaffing Agency
Responsibilities
Build audience segments in Salesforce Marketing Cloud for MyFree and Genre campaigns as well as campaigns to existing Premium Video customers
Develop and implement SQL-based selection logic
Perform quality control and peer reviews
Meet with business stakeholders to review audience requirements, provide input on audience build approach and support troubleshooting efforts
Gather and translate campaign requirements into audience selection strategies
Maintain documentation and tracking of campaign workflows
Build, test, and deliver 6-8 marketable audiences spanning email, direct mail, outbound telemarketing, set-top-box and other owned DIRECTV channels
Code review 6-8 audiences per month built by other developers, providing recommended revisions as needed to meet standard audience practices and compliance
Achieve 98% or higher on-time delivery of audiences and peer reviews as measured in Jira
Qualification
Required
SFMC audience build services supporting Set Top Box campaigns and related MyFree and genre-specific campaigns
Build audience segments in Salesforce Marketing Cloud for MyFree and Genre campaigns as well as campaigns to existing Premium Video customers
Develop and implement SQL-based selection logic
Perform quality control and peer reviews
Meet with business stakeholders to review audience requirements, provide input on audience build approach and support troubleshooting efforts
Gather and translate campaign requirements into audience selection strategies
Maintain documentation and tracking of campaign workflows
Build, test, and deliver 6-8 marketable audiences spanning email, direct mail, outbound telemarketing, set-top-box and other owned DIRECTV channels
Code review 6-8 audiences per month built by other developers, providing recommended revisions as needed to meet standard audience practices and compliance
Achieve 98% or higher on-time delivery of audiences and peer reviews as measured in Jira
Company
KAPITAL
ENTERPRISE APPLICATIONS EXPERTISE, DELIVERED! Retained Search | Contract Staffing Kapital Data Corp is an award-winning expert ERP Search & Staffing Solutions Provider.
Founded in 2016
11-50 employees
H1B Sponsorship
KAPITAL has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (4)
2022 (5)
Funding
Current Stage
Early StageLeadership Team
Kumar M.
CEO + Founder
Company data provided by crunchbase