DreamWorks Animation · 13 hours ago
Manager, In-Theater Marketing
100 Universal City Plaza, Universal City, CALIFORNIA
Full-time
Hybrid
Mid Level
$80K/yr - $105K/yr
3+ years expNBCUniversal is one of the world's leading media and entertainment companies. The Manager, In-Theater Marketing oversees in-theater marketing initiatives across all Universal Pictures and Focus Features titles, managing campaign execution and maintaining strong relationships with exhibitors.
AnimationFilmMedia and Entertainment
Responsibilities
Attend internal marketing meetings and synthesize in‑theater opportunities, key takeaways, and actionable next steps
Manage multiple in‑theater marketing projects simultaneously, providing clear and consistent status updates to stakeholders
Lead select in‑theater marketing initiatives for Universal Pictures and Focus Features under the VP of In‑Theatre Marketing
Build, update, and finalize campaign calendars, tracking documents, reports, and presentations to support project execution
Execute exhibitor partnerships and in‑theater marketing campaigns aligned with strategic goals, creative direction, and budget
Maintain strong relationships with exhibition partners; pitch marketing concepts to secure opportunities and confirm programs
Collaborate cross‑functionally with Creative, Publicity, Brand, International, Digital, and Experiential teams to drive cohesive campaigns
Develop high‑quality presentations and campaign decks using Keynote and PowerPoint
Analyze exhibitor post‑campaign reports and box‑office data to inform future strategies and experiential opportunities
Leverage historical and real‑time data (trailer impressions, CPM analysis, box‑office trends) to guide placement strategies and promotional efforts
Ensure accuracy in campaign reporting and trailer placement audits
Identify challenges proactively and develop solutions to maintain timelines and maximize marketing impact
Track and manage global in‑theater marketing assets, timelines, and initiatives across domestic and international teams
Oversee cross‑regional workflows and ensure alignment on project status across teams
Lead cinema partnerships with food and beverage brands and other exhibition‑space partners
Qualification
Required
3 plus years of marketing experience, preferably in the theatrical or in-theater space
Advanced Keynote and PowerPoint skills, with extensive experience building decks that support campaigns and storytelling
Advanced Excel skills and familiarity with analytics platforms such as Google Data Studio, Power BI, and MovieMeasure for campaign performance tracking
At least 1 year of experience negotiating with internal and external partners for marketing support
Experience using data visualization tools to present insights clearly to stakeholders
Proven project management and analytical experience
Preferred
Bachelor's degree in Marketing, Cinematic Arts, or a related field
Studio brand development or marketing experience
Experience working with cinema exhibitors or within the exhibition ecosystem
Familiarity with in-theater media formats, experiential executions, and theatrical marketing timelines
Excellent verbal, written, and messaging communication skills
Experience with Google Studio or related Google marketing tools
Proven success in fast-paced, rapidly changing environments with the ability to pivot quickly
Passion for movie theaters and strong industry knowledge
Strong track record of collaboration and teamwork
Ability to build and maintain positive relationships with exhibition partners
Experience in in-theater marketing
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
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