Consumers Credit Union · 8 hours ago
Vice President Marketing
Lake Forest, IL
Full-time
Hybrid
Senior Level, Lead/Staff
$164K/yr - $263K/yr
10+ years expConsumers Credit Union (CCU) is looking for a Vice President of Marketing to drive member growth, deepen member engagement, and make marketing a measurable growth engine for the organization. The role involves leading a high-performing marketing team, establishing key performance metrics, and enhancing member journeys through CRM and lifecycle marketing.
Financial Services
Responsibilities
Lead integrated, multi-channel marketing strategies that drive new member acquisition and deepen multi-product engagement
Define and deliver measurable growth goals for new member acquisition, product penetration, and engagement using data, attribution models, and performance dashboards
Build, coach, and lead a high-performing marketing team with clear roles, KPIs, processes, and a culture of accountability and continuous improvement
Partner cross-functionally to align marketing priorities and initiatives with enterprise strategy and business objectives
Own and evolve CCU’s brand, amplifying member voice and community impact through authentic content, social, PR, and financial wellness initiatives
Advance CRM and lifecycle marketing capabilities, designing segmented journeys to improve onboarding, activation, cross-sell, and retention
Manage marketing budgets and agency/vendor partnerships to maximize ROI and operational efficiency
Establish and report on key metrics across acquisition, engagement, retention, and brand health to guide strategy and investment decisions
Qualification
Required
Bachelor's degree in Marketing, Project Management, or closely related field
10+ years of progressive marketing leadership experience spanning growth strategy, digital and lifecycle marketing, CRM, brand management, and agency/vendor management – ideally in financial services, fintech, or a similarly regulated industry
Demonstrated success leading and developing high-performing teams, with 5+ years in people leadership roles
A strategic, creative marketer who brings ideas to life and translates vision into measurable business outcomes
Ability to lead complex initiatives, manage priorities, and communicate clearly with executives and cross-functional partners
Proven ability to build trusted relationships across diverse teams, cultures, and stakeholder groups
Preferred
MBA or advanced degree preferred
Benefits
Medical (High Deductible, HMO and PPO)
Dental
Vision
Spending accounts
Short-term disability
Long-term disability
Life insurance
401(k) savings plan
Pension plan
Company
Consumers Credit Union
Founded in 1930 and headquartered in Lake Forest, IL, Consumers Credit Union (CCU) has $4.4 billion in assets and serves more than 276,000 members, making it one of the largest credit unions in the state.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Larry Rosin
Consultant - Consumers Coop. Credit Union; former EVP/CFO for Andigo CU (Motorola ECU)
Sean Bowers
Chief Financial Officer
Company data provided by crunchbase