SmartBiz · 15 hours ago
Marketing Operations Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years expSmartBiz Bank is a leading provider of small business banking solutions, committed to fostering the growth of the small business community. They are seeking a Marketing Operations Manager who will take ownership of marketing execution, manage HubSpot administration, and ensure effective campaign management and vendor collaboration.
Financial ServicesFinTechLendingMarketplace
Responsibilities
Own marketing operations execution across campaigns, systems, and reporting
Proactively identify gaps, broken processes, or delays and jump in to suggest solutions and fix them
Ensure campaigns move from idea → build → launch → measurement on time
Act as the operational glue between Marketing, Product, Technology, and external partners
Serve as the HubSpot super user and administrator with full ownership of setup, hygiene, workflows, permissions, and governance
Build and maintain workflows, automations, lists, lifecycle stages, and lead routing
Own HubSpot CMS components tied to marketing campaigns
Manage and prioritize work with our HubSpot agency (this role owns the relationship and delivery)
Ensure data accuracy, consistency, and documentation
Own our martech stack, including HubSpot, Salesforce, Google Tag Manager, and Google Analytics
Partner with IT to work seamlessly across marketing systems and tech-owned systems
Implement, test, and troubleshoot integrations and tracking
Use GTM to manage event tracking, conversions, and attribution
Partner with Product to ensure accurate tagging across the funnel, including post-signup user behavior
Identify tracking gaps and proactively recommend fixes
Support campaign execution by building segments, workflows, landing pages, and tracking
Own dashboards, reporting, and KPI definitions
Ensure every campaign has clear success metrics and post-launch insights
Lead experimentation and testing to improve performance
Manage outside agencies and vendors with clear timelines, priorities, and accountability
Keep projects moving even as requirements evolve
Research and recommend tools or process improvements that increase speed and clarity
Qualification
Required
5–7 years of hands-on experience with HubSpot (administration, automation, reporting)
3+ years working with Google Tag Manager and Google Analytics
3+ years of experience working in Excel in an advanced capacity
Proven experience managing marketing system integrations
Preferred
Startup or high-growth environment experience is strongly preferred
Experience with SEM, SEO, or paid media
Familiarity with attribution models or BI tools (SQL, Mode, Looker)
Prior experience supporting growth funnels
Benefits
100% employer-paid medical, dental, and vision insurance for employees, spouses, and dependents.
100% employer-paid life and disability insurance, and an employee funded 401(k) retirement plan.
A flexible vacation policy designed to promote rest, balance, and well-being.
Company
SmartBiz
SmartBiz Bank provides a range of technology-enabled banking solutions for small businesses.
51-200 employees
H1B Sponsorship
SmartBiz has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (2)
2022 (10)
2021 (4)
Funding
Current Stage
Growth StageTotal Funding
$37MKey Investors
Investor Growth Capital LimitedFirst Round Capital
2013-01-17Series C· $21M
2011-04-01Series B· $11.5M
2010-07-10Series A· $4.5M
Leadership Team
Omer Cohen
Consulting Advisor
Recent News
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Company data provided by crunchbase