W. L. Gore & Associates · 11 hours ago
Regional Category Leader- Surgical Solutions-Remote
United States
Full-time
Remote
Senior Level
5+ years expW. L. Gore & Associates is seeking a highly skilled and motivated commercial professional to join their team as the Regional Category Leader for the Surgical Solutions business. This role involves setting strategic direction and driving commercial execution across priority markets and customer groups within a disease state portfolio, while leading the development of regional marketing strategies.
Health CareManufacturingMedical Device
No H1B
Responsibilities
Lead, coach, empower and develop Regional Brand Managers, Product Specialists
Set strategic direction for priority markets and customer groups within assigned disease states, including regional strategy and market development
Define and manage regional investments and performance to targets, monitoring performance and recommending adjustments
Develop and execute regional commercial marketing plans in partnership with regional and country teams to meet business objectives
Adapt global campaigns and content to regional needs across the U.S., Canada, and Brazil, ensuring relevance and differentiation
Engage customers to capture insights, work closely with Sales and Sales Leaders to develop relationships with key opinion leaders
Deep market understanding; Integrating customer insights, market dynamics, competitive intelligence to shape strategy and enhance customer engagement
Lead segmentation, targeting, and differentiated engagement strategies, including planning conference presence and podium opportunities
Ensure development and delivery of high‑quality portfolio content including MLR review process
Oversee sales enablement tools, training, and distributor/dealer partnerships to drive regional commercial performance
Qualification
Required
Bachelors degree
Minimum 5 years of commercial product, marketing, or category leadership experience within medical devices, healthcare, or other regulated industries
Demonstrated experience developing and executing commercial marketing strategies across multiple markets or customer segments
Ability to lead cross‑functional teams and manage them through influence in a matrix/lattice environment
Strong strategic marketing capability, including segmentation, targeting, positioning, campaign planning, and commercialization
Familiarity with MLR processes, content quality expectations, and supporting documentation workflows
Demonstrated ability to develop talent, including Coaching & Counseling to foster inclusive, equitable team environment
Strong collaboration skills with sales, commercial teams, medical education, MarCom, and global category teams
Comfort working in a dynamic, evolving environment with shifting priorities
Strong communication and presentation skills, including conference/podium related experience
Ability to interpret and integrate customer insights, market dynamics, and competitive intelligence to inform decision‑making
Ability to develop effective sales enablement tools and trainings for both direct sales teams and distributor partners
Ability to travel up to 20% within the region and periodically globally
Preferred
Experience in the Plastic Surgery or Hernia Device Market
Benefits
Comprehensive and competitive total rewards program
Benefits that offer choice and flexibility
Promote overall well-being
Distinctive Associate Stock Ownership Plan
Potential opportunities for 'profit-sharing'
Company
W. L. Gore & Associates
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bret Snyder
Chair and CEO
Jack Kramer
Vice President & CTO
Recent News
BioWorld Financial Watch
2026-01-11
Venture Capital
2026-01-06
Company data provided by crunchbase