Backbone Media · 13 hours ago
Media Planner & Buyer for TV, CTV & Audio
Carbondale, CO
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $85K/yr
3+ years expBackbone Media is the country’s leading active lifestyle marketing agency, helping brands balance their goals with e-commerce objectives. The TV / CTV / Audio Planner & Buyer is responsible for planning, buying, executing, and optimizing campaigns across various media formats, ensuring alignment with brand goals and measurable outcomes.
AdvertisingMarketing
Responsibilities
Plan, buy, and execute Linear TV, CTV, Radio, and Streaming Audio campaigns across national, regional, and local markets
Activate and manage campaigns through The Trade Desk and Tatari
Work directly with broadcast, cable, streaming, radio, and audio publishers to evaluate opportunities, negotiate rates, and secure added value
Build detailed media plans including audience strategy, market mixes, reach and frequency projections, budget allocation, and flighting
Partner with Media Strategy, Analytics, Account, and Creative teams to ensure recommendations align with brand goals and measurement frameworks
Own day-to-day campaign stewardship including pacing, optimization, trafficking coordination, and vendor management
QA buys, orders, invoices, and post logs to ensure financial accuracy and flawless execution
Analyze performance and translate results into clear insights and actionable recommendations
Support test-and-learn initiatives across emerging TV, CTV, and audio formats and measurement approaches
Qualification
Required
Bachelor's degree
3–6+ years of experience in TV, CTV, and/or Audio planning and buying
Hands-on experience with The Trade Desk and Tatari
Strong understanding of reach, frequency, GRPs, CPMs, and impressions
Highly organized, detail-oriented, and financially precise
Strong communication skills and collaborative mindset
Benefits
Medical plan options
Dental & vision
401(k) match
Wellness benefit
Home office stipend
Professional development assistance
Paid volunteer hours
Parental leave
Flexible schedule
Company-wide offsites
Remote/hybrid workplace
Company
Backbone Media
Backbone Media is a PR and Communications company that provides media planning and buying solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Penn Newhard
Co-CEO
Company data provided by crunchbase