Orion Group · 4 hours ago
Director of Marketing
Exton, PA
Full-time
Onsite
Director/Executive
10+ years expOrion Group is a facilities maintenance service provider looking to transform into a data-driven, digitally-empowered leader in the industry. They are seeking a Director of Marketing to architect and execute a comprehensive marketing strategy that fuels growth, enhances digital presence, and elevates the brand across acquired businesses.
Heating Ventilation and Air Conditioning (HVAC)Professional Services
Responsibilities
Develop and own Leo’s multi-year marketing strategy, with a strong emphasis on sales enablement, digital acquisition, brand development, and proactive market positioning
Build a unified marketing framework that can be replicated and rolled out across newly acquired facilities maintenance businesses
Lead cross-functional strategic planning to align marketing initiatives with sales, operations, and customer success goals
Champion a modern marketing culture—data-driven, customer-centric, innovative, and iterative
Overhaul and optimize digital channels
Design inbound marketing funnels to reduce dependence on outbound or traditional sales
Implement marketing automation tools and CRM integrations to support scalable lead nurturing
Create and manage content strategy including thought leadership, service education, case studies, and customer success stories
Build a digital presence that differentiates Leo as the most reliable, responsive, and professional facilities maintenance partner in the market
Lead brand refresh initiatives across acquired companies to create a cohesive and modern brand identity
Ensure that marketing communicates our value: responsiveness, professionalism, quality, and reliability
Build customer testimonial, review generation, and reputation management programs
Collaborate with operations to reinforce the customer journey and strengthen touchpoints before, during, and after service
Build a high-performing internal marketing team as the function scales. The role will currently lead 2 marketing professionals already in the organization
Manage external marketing agencies, freelancers, and technology vendors
Establish clear processes for campaign execution, measurement, and continuous improvement
Qualification
Required
10+ years in marketing, including significant leadership experience
Expertise in digital marketing strategy, SEO/SEM, marketing automation, and inbound funnels
Proven success driving measurable growth using digital channels
Strong analytical mindset with experience using data to guide decisions
Exceptional communication, leadership, and collaboration skills
Comfortable operating in a scaling, evolving environment
Preferred
Experience transforming traditional or legacy businesses into modern digital brands
Company
Orion Group
Orion Group is a commercial facility services company that seeks to partner with service providers focused on HVACR and plumbing.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Alberto Gomez
CEO at Astra Service Partners
Anuj Totapudi
Group CEO
Recent News
2025-09-23
Company data provided by crunchbase