Sr. Manager of Marketing and Communications jobs in United States
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Pangea Laboratory · 15 hours ago

Sr. Manager of Marketing and Communications

Pangea Laboratory is a California-based diagnostics company focused on the early detection of emerging diseases. The Senior Manager of Marketing will be responsible for shaping and executing the company's marketing strategy, driving growth, and collaborating with various teams to align marketing initiatives with company priorities.

BiotechnologyHealth CareHealth DiagnosticsMedical

Responsibilities

Develop and execute marketing plans and campaigns for LDTs and services to different target audiences including patients, providers, pharma, and other laboratories
Own both strategic planning and day-to-day execution of marketing initiatives aligned with company priorities
Build and maintain core marketing infrastructure, including: Performance dashboards and reporting systems, Defined KPIs and analytics framework, Regular review processes and continuous improvement cadence
Refine and strengthen company and product positioning through VOC and data
Ensure consistent messaging across all channels, materials, and stakeholders
Develop clear value propositions for Bladder CARE and laboratory services for each audience
Partner closely with Sales and Clinical teams to align messaging with market needs
Oversee website and digital presence in collaboration with the external agency
Guide content strategy to support brand, product, and demand objectives
Support internal and external communications, announcements, and thought leadership initiatives
Assist in developing clear, compelling external messaging that supports credibility and growth
Support lead generation and pipeline development initiatives
Collaborate with Sales to align marketing efforts with revenue goals
Support select conferences, industry events, and key partnership initiatives
Coordinate marketing support for strategic collaborations

Qualification

Marketing strategyLife sciences experienceTeam managementDigital marketingContent strategyBrand positioningCopywritingCommunication skillsCreative problem solving

Required

Bachelor's degree in Marketing, Communications, Business Administration or Management, or related field
5+ years of marketing experience at a life sciences company (Laboratory or Pharma ideal) Diagnostics/Laboratory experience strongly preferred
Demonstrated experience managing marketing teams and/or agencies, even if this role begins as an individual contributor
Strong copywriting skills

Preferred

Oncology experience preferred
Experience with urologic oncology products or urologists ideal
Target audience experience mix of clinicians and patients

Company

Pangea Laboratory

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Pangea Laboratory provides bladder care, precision biome, and corporate test services.