Netflix · 7 hours ago
Senior Researcher - Cultural Trends & Intelligence
Los Angeles
Full-time
Onsite
Senior Level
$250K/yr - $370K/yr
7+ years expNetflix is a company dedicated to entertaining the world, and they are seeking a Senior Researcher - Cultural Trends & Intelligence to help decode the shifting cultural landscape. This role involves building comprehensive cultural trends research to inform Brand Marketing and Product strategies by analyzing macro and micro trends that influence entertainment behaviors.
Digital EntertainmentMedia and EntertainmentTVVideo Streaming
Responsibilities
Focus on cultural foresight and identifying, tracking, and analyzing cultural shifts, emerging trends, and behaviors in key markets, in partnership with Data Science & Engineering teams
Leverage advanced social listening tools and methodologies to analyze digital conversations, sentiment, and meme culture
Build strong relationships and collaborations with cross-functional partners and other Consumer Insights groups to ensure that our research meets the business’s needs and empowers the decisions we make for tomorrow
Connect the dots across complex areas and identify new opportunities to proactively inform stakeholders’ strategy
Synthesize complex data from disparate sources into compelling narratives, lead socialization, turn insights into actionable recommendations, and refine cultural fluency through the socialization process
Work with regional insights teams to contextualize global trends with local nuances, ensuring our view of culture is inclusive and world-class
Innovate and introduce emerging technologies or methodologies to enhance our existing work
Qualification
Required
7+ years of experience in consumer insights, trend forecasting, cultural strategy, intelligence analysis, or a related field
Experience working with marketing and/or brand and/or advertising and/or Product Innovation teams
Comfortable in fast-paced environments with dynamic and shifting priorities and equipped with an entrepreneurial spirit
A balance of creative and analytical skills with the ability to operate proactively, define research questions, identify appropriate methods, execute studies, and synthesize findings with great storytelling
Mixed methods research expert, including experience leading end-to-end quantitative (surveys, secondary data analysis, trend sizing) and qualitative research studies (digital ethnography, semiotics, focus groups, expert interviews)
Experience with social listening platforms (such as Brandwatch, Sprinklr, etc) is essential
Obsessed with the zeitgeist and the forces shaping today's culture
Strong communicator, with a bias toward action, who can partner efficiently with multiple teams across the company
Preferred
An advanced degree in psychology, anthropology, marketing, social sciences, media studies, or related fields
Experience designing and conducting global or multi‑market research in partnership with regional teams
Experience working internationally
Experience leveraging GenAI tools for research, particularly for advanced analysis
Benefits
Health Plans
Mental Health support
A 401(k) Retirement Plan with employer match
Stock Option Program
Disability Programs
Health Savings and Flexible Spending Accounts
Family-forming benefits
Life and Serious Injury Benefits
Paid leave of absence programs
Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off
Full-time salaried employees are immediately entitled to flexible time off
Company
Netflix
Netflix is an online streaming platform that enables users to watch TV shows and movies.
10001+ employees
H1B Sponsorship
Netflix has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (310)
2024 (309)
2023 (191)
2022 (261)
2021 (268)
2020 (225)
Funding
Current Stage
Public CompanyTotal Funding
$72.11BKey Investors
Wells FargoTCVGroupe Arnault
2025-12-05Post Ipo Debt· $67.2B
2024-08-01Post Ipo Debt· $1.8B
2018-05-05Post Ipo Debt· $2.67M
Leadership Team
Gregory Peters
Co-CEO
Ted Sarandos
Co-CEO
Recent News
The Business Journal
2026-01-25
The Motley Fool
2026-01-25
2026-01-25
Company data provided by crunchbase