Warner Bros. Discovery · 2 hours ago
Director, Digital Marketing
CA Burbank Bldg. 700, Second Century, Tower 1
Full-time
Hybrid
Lead/Staff, Director/Executive
$121K/yr - $225K/yr
5+ years expWarner Bros. Discovery is a leading entertainment company known for its iconic content and beloved brands. The Director, Digital Marketing will drive the division's digital presence and performance across YouTube and social platforms, shaping long-term strategy and optimizing monetization models to enhance consumer engagement and transactional sales.
AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing
Responsibilities
Oversee all home entertainment YouTube channels, including programming, optimization, and content calendars
Drive monetization strategies through ad revenue, partnerships, and innovative formats tied to transactional IP initiatives
Analyze performance metrics (watch time, subscriber growth, CPMs) and implement data‑driven improvements
Collaborate with creative and production teams to develop platform‑native content that supports home entertainment campaigns
Lead organic social campaigns across Instagram, TikTok, Facebook, X, Threads, and emerging platforms
Identify and implement new monetization opportunities via social platforms, including partnerships and commerce integrations
Oversee the execution of paid social campaigns, ensuring alignment with home entertainment priorities and maximizing ROI
Ensure consistent brand voice and storytelling that highlights catalog titles, new releases, and franchise anniversaries
Monitor trends and emerging platforms to keep the division at the forefront of digital engagement
Align digital campaigns with retail and merchandising strategies to accelerate sales
Manage contract negotiations with vendors and external partners to maximize value and efficiency
Partner with sales, publicity, and creative teams to ensure digital activations support revenue goals
Maintain strong relationships with platform partners (YouTube, Meta, TikTok) to unlock value and innovation
Serve as a key liaison and collaborator with internal partners including Theatrical, DC, Consumer Products, and Franchise teams
Ensure digital strategies are integrated across divisions to amplify studio priorities and maximize reach
Build and lead a high‑performing digital team within the Home Entertainment Division
Mentor staff and foster a culture of innovation, agility, and accountability
Establish best practices and workflows for efficient campaign execution
Qualification
Required
5-10 years of experience in digital, trade and/or brand marketing, with a focus on entertainment
Proven track record in YouTube channel management and monetization
Expertise in organic social media strategy, content development, and monetization models
Strong negotiation skills and experience managing vendor contracts
Excellent communication and leadership abilities
Passion for entertainment, WB library, emerging digital trends and driving innovation
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time and vacation
Company
Warner Bros. Discovery
Warner Bros.
10001+ employees
H1B Sponsorship
Warner Bros. Discovery has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (34)
2023 (47)
2022 (72)
2021 (82)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$17.5BKey Investors
JP Morgan
2025-12-05Acquired
2025-06-09Post Ipo Debt· $17.5B
2005-07-15IPO
Leadership Team
David Zaslav
President and CEO
Mark Thompson
CEO
Recent News
The Motley Fool
2026-01-25
2026-01-25
Company data provided by crunchbase