Billd · 8 hours ago
Demand Generation Manager
Austin, Texas, United States
Full-time
Hybrid
Mid Level
3+ years expBilld is a fast-growing fintech company aiming to disrupt the construction finance industry. They are seeking a highly motivated Demand Generation Manager to lead demand generation initiatives, develop creative campaigns, and drive qualified pipeline through multi-channel strategies.
Financial ServicesFinTechPaymentsReal Estate
Responsibilities
Develop and execute multi-channel demand generation campaigns, including email marketing, social media, paid advertising, and event marketing
Own demand generation strategy and execution with clear accountability for pipeline and revenue impact
Plan, launch, and optimize multi-channel campaigns across email, paid media, social, video, webinars, and in-person and virtual events
Work collaboratively with the content team to conceptualize high-quality marketing content that speaks to prospects’ pain points and highlights the benefits of our product offerings
Work closely with partner marketing to execute co-marketed campaigns, content, promotion and events
Partner with sales leadership to align on target accounts, lead quality, and follow-up strategy
Build, manage, and optimize HubSpot workflows, including closed-loop nurture, lifecycle, and reengagement strategies as well as lead scoring and follow-up
Execute and scale account-based marketing (ABM) programs for high-value construction finance accounts
Manage campaign tracking, attribution, budgeting and reporting across HubSpot and Salesforce with consistent reporting weekly, monthly and quarterly
Lead ongoing testing and experimentation (A/B tests, channel tests, messaging tests) to improve conversion rates and pipeline efficiency
Analyze full-funnel performance, maintain clean data and collaborate with RevOps on reporting and attribution to turn insights into action, quickly
Work closely with sales and marketing teams to understand the target audience and develop buyer journey campaigns that resonate with our customers
Optimize the lead nurturing process to improve conversion rates, reduce churn, and increase customer lifetime value
Plan and organize virtual and in person marketing events, including content creation, event organization and post event outreach
Qualification
Required
Bachelor's Degree in Marketing, Communications, or a related field
3-5 years of experience in demand generation or B2B growth marketing
Proven ability to operate strategically and hands-on, owning programs from planning through execution and optimization
Demonstrable success driving pipeline growth and revenue through integrated campaigns
Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
Excellent written and verbal communication skills, with the ability to create engaging marketing content
Strong experience with HubSpot (workflows, campaigns, reporting) and Salesforce, including analytics, dashboards, full funnel metrics and performance KPIs
Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
Experience managing campaigns and ability to balance competing priorities effectively
Preferred
Financial Services, Construction industry or adjacent industry experience a plus
Company
Billd
Billd is a construction finance company that offers material purchases at 120-day terms to the construction industry.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$358.8MKey Investors
MissionOGATLAS SP PartnersLL Funds
2025-11-05Series Unknown· $7.3M
2024-12-12Debt Financing· $144M
2024-10-29Series Unknown· $17.5M
Leadership Team
Christopher Doyle
President and CEO
Allison Dancy
Chief Marketing Officer
Recent News
alleywatch.com
2025-11-11
vcnewsdaily.com
2025-11-07
Company data provided by crunchbase