Sanrio, Inc. · 5 hours ago
Retail Business Development Manager - Channel Sales (REMOTE - Bentonville, AK)
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $120K/yr
3+ years expSanrio, Inc. is a global lifestyle brand best known for pop icon Hello Kitty, seeking a dynamic Retail Business Development Manager to expand their character brands into mass market retailers. The role focuses on building relationships with retailers, managing marketing initiatives, and driving product placement and sales for various product categories.
Consumer Goods
Responsibilities
Build and manage relationships, field requests and keep key retailers informed on marketing initiatives, business opportunities, and overall brand strategy
Field requests from and provide updates to all key internal teams (Licensing, Creative, Marketing) on an ongoing basis
Build and lead all team documents and calendars, placement grids and program tracking documents
Route retail marketing elements for internal approval
Work with marketing for approval and promotion of retail marketing elements, including instore and online promotions
Routinely follow-up on requests with retailers and business partners on various requests, including business updates, quarterly forecasts and program initiatives
Compile and update retail/licensee lists for internal reference including retail account activity department tracker
Work with Head of Retail, Licensing partners, and retailers to pitch and sell in cross category retail programs
Build targeted presentations to pitch to retailers and provide business updates
Contribute to new business development recruitment: Blue sky ideation, incremental business
Opportunity identification, trend research, and overall market analysis
Assist with planning and coordinating meetings, trade shows, and retail activations
Support Retail Business Development by analyzing and interpreting sales data & recommending changes to current sales techniques, or promotional efforts based on market research and new trends
Constant, timely and consistent communication with licensees to ensure they have the latest retail placement and upcoming program information
Monitor industry trends (read trade publications, attend trade shows, etc.), competitive franchises and current economic conditions that may affect sales and industry competitiveness. Communicates trend information to Sanrio, Inc. internal team
Visit stores every month – report observations, opportunities, and competitive landscape
Attendance of trade shows and social industry functions where applicable
Perform other duties as assigned
Qualification
Required
Minimum 3 years of Consumer Product Licensing, corporate retail, and/or channel sales experience
Deep understanding of end-to-end consumer product licensing processes, from prospecting and deal negotiation to product launch and lifecycle management
Proven ability to develop new business and grow existing partnerships within a licensing environment
Proficient in Excel, PowerPoint, Outlook, and MS Office Suite; comfortable analyzing data and preparing pitch decks & presentations
Exceptional organization, prioritization, and attention to detail in a fast-paced setting
Strong verbal and written communication skills; confident in presenting to internal and external stakeholders
Capable of managing multiple projects simultaneously, setting clear priorities, and meeting deadlines with minimal supervision
Collaborative team player who takes initiative and works effectively across departments
Candidates must live in Bentonville, AK, and be able to travel to our office in Torrance at least once per quarter
Occasional travel required
Preferred
Bachelor's degree in Business Administration, Marketing, or a related field
5+ years of Consumer Product Licensing, corporate retail, and/or channel sales experience
Company
Sanrio, Inc.
Sanrio® is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 50th Anniversary.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Katsumi Murakami
President & CEO
Cindy Suzuki
Partnerships and Collaborations
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