Domo · 6 hours ago
Associate Product Marketing Manager
American Fork, UT
Full-time
Onsite
Entry Level
1+ years expDomo is a company that provides an AI and Data Products Platform enabling innovative data usage. The Associate Product Marketing Manager will be responsible for strategy, product marketing deliverables, and developing go-to-market strategies to meet buyer needs.
AnalyticsBusiness IntelligenceEnterprise SoftwareInformation TechnologySaaSSoftware
Responsibilities
Develop product positioning, technical product messaging, and competitive positioning that resonates with diverse decision makers across various industries
Market intelligence – be the expert on your buyers, their architectural requirements, and their buying criteria; be the expert on your competition and perform technical gap analyses to effectively displace them
Collaborate with Product Managers and Engineering leaders to develop engaging content, including blog posts, whitepapers, and short videos that showcase product capabilities and thought leadership
Work together with Solutions Engineers and Sales Enablement to create and maintain sales tools, including presentations, datasheets, competitive battle cards, and demo scripts to empower sales teams
Campaign and Launch Execution – Work with various functional departments, including sales and services teams, to develop marketing programs, collateral, training materials, case studies, and newsletters
Work with internal teams on lead generation campaigns with the Field Marketing teams and Revenue/Sales organization to reach technical audiences
Demand generation – develop the strategy and orchestrate the marketing programs that drive demand for your assigned technical products
Create quarterly marketing plans including program elements, key performance indicators (KPIs), and continuous progress updates on technical reach and engagement
Create and execute on the product marketing plan and strategy from concept to technical execution
Help the extended marketing team quantify the performance of various marketing and communication initiatives by summarizing results on a regular basis
Work with the marketing team on key deliverables for corporate and industry events, including session agendas, technical presentations, and keynote content
Qualification
Required
Bachelor's degree in Marketing, Business (specifically Information Systems), Computer Science, or a related field
A proven ability to operate independently and take full ownership of tasks from initial concept to completion with minimal supervision
Exceptional organizational skills with the ability to manage several projects under tight deadlines
Experience collaborating with cross-functional teams and the ability to drive consensus among stakeholders with differing priorities and perspectives
Excellent writing and verbal skills; a knack for crafting compelling stories for web and print that resonate with both business and technical audiences
Strong understanding of product marketing principles, including positioning and messaging
Preferred
1–2 years of experience, including internships, in B2B enterprise software product marketing or a related role
Experience with prompt engineering, building AI agents, or using Generative AI to optimize marketing tasks and workflows
Familiarity with Business Intelligence (BI), SaaS platforms, or data analytics. Experience using data to inform strategic marketing decisions is a plus
Comfort interfacing deeply with technical teams and a basic understanding of databases, APIs, or cloud ecosystems
Experience producing multimedia content, including graphic design and video
Company
Domo
Domo designs and delivers an executive management platform as a service to help executives manage business.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$714.69MKey Investors
BlackRockTPG GrowthIVP
2018-06-28IPO
2017-04-27Series D· $100M
2017-02-28Secondary Market
Leadership Team
Joshua James
CEO/Founder
Adam Landefeld
Field CTO
Recent News
Morningstar.com
2026-01-16
2025-12-19
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