Logitech · 14 hours ago
Marketing Manager, Healthcare Industry
California, United States
Full-time
Hybrid
Mid, Senior Level
$130K/yr - $220K/yrLogitech is a company focused on creating a positive global impact through innovative technology solutions. They are seeking a dynamic marketing professional to drive their expansion in the healthcare industry by developing strategic marketing plans and collaborating with cross-functional teams.
Consumer Electronics
Responsibilities
Create marketing strategies and campaigns to deepen customer penetration within health care customers and achieve marketing and business objectives in collaboration with cross-functional colleagues
Provide deep insights into the target IT decision maker buyer and influencer audiences for health care providers and systems, buying process and considerations, and stay abreast of the latest health care technology procurement regulations and trends to inform marketing, communication, and product portfolio development in collaboration with Insights colleagues
Including messaging, personas, competitive positioning and customer journeys
Craft compelling marketing content and collateral such as thought leadership white papers, product datasheets, digital advertising assets, webinar/event presentations, and sales enablement materials to be activated across a range of touchpoints such as email, website, paid advertising, events, etc
Develop impactful programs for critical partners in collaboration with colleagues in Channel Marketing and Sales
Identify and engage with key industry and alliances partners and influencer communities in collaboration with partnership marketing and business development colleagues
Monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts in collaboration with Marketing Analytics
Qualification
Required
Exceptional relevant B2B vertical marketing experience in the technology sector
Deep understanding of and experience marketing to the IT decision maker buyer audience for health care providers and systems
Channel marketing experience
Team/interpersonal: ability to collaborate and influence across functions and groups in a complex, growing organization and with external agencies and partners
Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
Communication: excellent writing, editing, presentation and public speaking skills
Strong analytical skills
Track record of delivering exceptional business results
Willingness to travel up to 15%
Preferred
Bachelor's degree preferred or equivalent industry experience
Benefits
Comprehensive and competitive benefits packages
Flexible working environments
Support for good physical, financial, emotional, intellectual and social wellbeing
Company
Logitech
At Logitech, our purpose is to extend human potential in work and play.
Founded in 1981
5001-10000 employees
H1B Sponsorship
Logitech has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (14)
2023 (58)
2022 (42)
2021 (51)
2020 (35)
Funding
Current Stage
Late StageLeadership Team
Bracken Darrell
CEO
Guerrino De Luca
Advisor To Chief Executive Officer
Recent News
2024-05-12
2024-05-07
Company data provided by crunchbase