Intern - Customer Lifecycle Marketing jobs in United States
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WEX · 3 days ago

Intern - Customer Lifecycle Marketing

WEX Inc. is a global commerce platform simplifying business operations for over 40 years. The internship role focuses on supporting the Customer Lifecycle Marketing team by managing projects, developing marketing strategies, and analyzing campaign performance to enhance customer engagement and retention.

Financial ServicesFinTechPaymentsSoftware

Responsibilities

Support key initiatives to drive marketing team goals and deliver ROI across acquisition, engagement and cross-sell initiatives
Curating a library of existing and new marketing journey presentations to guide historical context and future strategies for customer lifecycle initiatives
Assist with managing multiple projects and priorities to successfully deliver on goals and objectives
Distill and summarize information to package in presentations, and communicate campaign strategies & results back to leadership
Process data and determine recommendations to optimize campaign performance
Support production, execution and reporting functions for marketing channels including email, web, in-app, agent phone calls, SMS and mail
Work with the creative team to oversee development of creative concepts that align with, support, and elevate the customer value proposition for the Fleet Card programs
Expect to learn the ability to draft creative briefs, perform copy editing and proofing of marketing collateral for customer-facing materials, as well as develop decks for internal documentation
Cross-functional collaboration with internal and third party agencies for creative development, data analysis, and technical deliverables
Communicate with internal stakeholders to relay project status, troubleshoot problems, and successfully complete marketing initiatives

Qualification

Marketing AutomationData AnalysisMulti-channel MarketingMicrosoft OfficeProject ManagementSalesforceFigmaMonday.comCommunication SkillsOrganizational Skills

Required

Rising sophomore, junior or senior student, in an undergraduate degree/certificate-seeking accredited program
Eager and willing to learn
Self-starter; highly motivated with attention to detail, strong written and verbal communication skills, including presenting information
Proficient in Microsoft Word, Excel, PowerPoint, G-Suite
Ability to navigate a fast-paced environment, including planning and execution with firm deadlines
Ability to work in a dynamic, collaborative environment

Preferred

Majors/Concentrations in Digital Marketing, Business Administration with focus in Marketing, Marketing Analytics, Marketing Automation or Project Management are a plus but not required
Experience using multi-channel marketing strategies and executing campaigns is a plus
Exposure to Salesforce, Figma, and/or Monday.com is a plus

Benefits

Health, dental and vision insurances
Retirement savings plan
Paid time off
Health savings account
Flexible spending accounts
Life insurance
Disability insurance
Tuition reimbursement

Company

Wex is a financial technology service provider for fleet, travel and healthcare industries.

Funding

Current Stage
Public Company
Total Funding
$900M
Key Investors
Warburg Pincus
2025-02-25Post Ipo Debt· $500M
2020-06-30Post Ipo Equity· $90M
2020-06-30Post Ipo Debt· $310M

Leadership Team

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Melissa Smith
Chair and Chief Executive Officer
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Sachin Dhawan
Chief Technology Officer
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Company data provided by crunchbase