G2 · 5 hours ago
GTM Engineer
United States
Full-time
Remote
Mid, Senior Level
3+ years expG2 is the world's largest and most trusted software marketplace, helping businesses make informed software decisions. The GTM Engineer will partner with various teams to identify AI-powered solutions, prototype workflows, and operationalize effective strategies to enhance the go-to-market process.
B2BBusiness IntelligenceConsumer ReviewsEnterprise SoftwareMarketing AutomationMarketplaceSoftware
Responsibilities
Map GTM bottlenecks: Partner with RevOps, Sales, Marketing, and CS to identify where AI can reduce manual effort, increase speed, or improve targeting
Prototype fast: Use GPT-4, Claude, Zapier, Clay, Hex, Notion, and similar tools to quickly ship working workflows
Run pilots: Deploy in-field with SDRs, AEs, and CSMs. Shadow, iterate, and learn
Measure ROI: Quantify hours saved, pipeline influenced, and conversion lifts
Operationalize workflows: Document and transition working flows to GTM Systems, Enablement, or Marketing Ops for scale
Translate GTM strategy into execution: Operationalize Piper artifacts into real-time workflows that drive pipeline growth and faster prospect follow-up
Deploy self-serve AI tools: Launch Slack-triggered workflows that reduce prep/admin time by 25–40% and dynamically prioritize accounts
Automate connected workflows: Improve hand-offs across Salesforce, Salesloft, Gong, and G2 Intent, cutting time-to-action by 20–30%
Partner across functions: Increase adoption of GTM tools by 60–80% by aligning AI workflows with how reps and CSMs actually work
Benchmark against best-in-class: Build internal orchestration modeled on leading GTM platforms like Qualified
Qualification
Required
3–5+ years in RevOps, GTM strategy, or growth—preferably in B2B SaaS
Demonstrated success deploying AI into GTM workflows (lead scoring, pipeline insights, AI summaries, outbound triggers, etc.)
Hands-on experience with GenAI and automation tools (e.g., GPT-4, Claude, Zapier, Clay, Airtable, Notion)
Strong data literacy across Salesforce, Snowflake, Looker, and/or equivalent platforms
Cross-functional operator who collaborates with Sales, CS, and Marketing—not just for them
Bias for speed: quick iteration, hypothesis testing, and continuous learning
Company
G2 operates a software marketplace for business organizations to research, buy, and manage their software and services.
501-1000 employees
H1B Sponsorship
G2 has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (1)
2022 (2)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$257.57MKey Investors
IVPAccelPritzker Group Venture Capital
2021-06-22Series D· $157M
2018-10-11Series C· $55M
2017-05-23Series B· $30M
Leadership Team
Godard Abel
Co-founder & CEO
Tim Handorf
Co-Founder - Head of G2 Labs
Recent News
2026-01-16
Accel
2025-12-10
Company data provided by crunchbase