Botany Bay · 15 hours ago
Content Marketing Coordinator
Chicago, IL
Full-time
Hybrid
Mid Level
$55K/yr - $65K/yr
3+ years expBotany Bay is a rapidly growing cannabis management company in the Midwest, known for creating exciting new cannabis brands. They are seeking a Content Marketing Coordinator to develop and execute content strategies, manage social media presence, and create engaging content across multiple platforms.
Management Consulting
No H1B
Hiring Manager
Erin Brown
Responsibilities
Develop and execute a content marketing plan that supports brand awareness, engagement, and growth across a multi-brand cannabis portfolio
Create compelling, SEO-minded content across channels, including social media, blogs, websites, email, press releases, and digital and print marketing materials
Design and produce visual assets for marketing campaigns, events, swag, and branded materials while maintaining consistent brand standards across all platforms
Create educational and training materials for internal teams, wholesale partners, retail dispensary staff and customers alike, including presentations, one-pagers, and product guides related to cannabis products, retail experiences, and brand storytelling
Own social media execution, including content calendars, posting, community engagement, short-form video, influencer collaboration, and performance analysis that align with monthly campaigns
Maintain and optimize brand websites, ensuring content accuracy, visual consistency, SEO best practices, and timely updates
Manage and optimize brand presence across Google Business Profiles, Yelp, and other online listing platforms
Publish and distribute press releases through wire services and media channels as needed
Collaborate closely with sales, marketing, and leadership teams to support training initiatives, product launches, and campaigns
Coordinate with on-site teams across retail and cultivation facilities to source photos, videos, and stories, coaching employees to consistently provide usable, on-brand content
Collect, analyze, and report on performance metrics across social media, web, and content campaigns to inform strategy and ongoing optimization
Stay current on SEO trends, platform updates, and content marketing best practices, applying them across all content efforts
Qualification
Required
You love cannabis culture, and you are excited about the opportunity to work in the early stages of a growth industry
You are absolutely bursting with creativity, and have a strong track record in making content people love, whether it's articles, videos, reels or infographics
You are an internet creature. You know what's cool and trending, you're on top of the memes, and you know how to make us part of 'The Conversation'
Exceptional writing skills, with the ability to create engaging, and SEO-optimized blog, product, and educational content for a variety of audiences (and you know that a TikTok video cannot have the same tone as a flyer on 'aging better with the help of cannabis')
A sharp eye for design with a minimum of 3 years of hands-on experience creating polished visual content using tools such as Adobe Creative Suite (Photoshop, Illustrator; InDesign), Figma, Canva, and equivalent platforms. Photography and video creation/editing experience is a plus
Working knowledge of video editing tools such as Adobe Premiere Pro, Final Cut Pro, CapCut, or similar
Familiarity with content management systems like WordPress, Webflow, or similar, including basic content updates, formatting, and page optimization
SEO-minded approach to content creation, with experience using tools such as Google Search Console, SEMrush and Google Analytics (GA4) to guide optimization and measure performance
Familiarity with press release creation and distribution through wire services like PR Newswire, GlobeNewswire, Business Wire, or equivalent platforms
Experience managing and publishing content across major social platforms including Instagram, Facebook, TikTok, X, LinkedIn, and emerging channels, using scheduling tools such as Sprout Social, Hootsuite, Later, Buffer, or native platform tools
Experience managing brand presence on Google Business Profile, Yelp, with Cannabis specific platforms like Leafly and Weedmaps are a plus
Experience in cannabis, consumer packaged goods (CPG), or retail is a huge plus
Superior communication and teamwork skills, with a history of producing high-quality collaborative work. You can herd cats, and thrive in fast-paced, deadline-driven cultures
Excellent organizational skills and the ability to manage multiple projects at once; experience with project management tools such as Asana, Monday, Notion, Trello, or ClickUp is a plus
Comfortable collaborating cross-functionally using tools like Google Workspace and Slack in a fast-paced team environment
Bachelor's degree in Marketing, Communications, Graphic Design, or related fields, or equivalent experience
Must be at least 21 years of age
Legally authorized to work in the United States without the need for sponsorship
Must comply with all legal state requirements to work in an Illinois licensed cannabis operation
Company
Botany Bay
Growing the business Botany Bay is a management consulting firm for regulated cannabis businesses.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase