Starcom · 9 hours ago
Media Manager, Analytics
Chicago, IL
Full-time
Hybrid
Mid Level
$89K/yr - $127K/yr
3+ years expStarcom is a global communications planning and media leader with a focus on harnessing data and technology. The Media Manager, Analytics role involves leading KPI reporting, analyzing marketing data, and providing actionable insights to drive client decisions and strategies.
AdvertisingBrand MarketingMarketing
Responsibilities
Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI
Work across multiple teams on client specific projects
Build frameworks that capture campaign performance, inform optimizations and impact future plans
Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy
Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences
Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
Evaluate new and current data partners and new approaches for highest quality results
Work in partnership with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges
Proactively educate internal and external clients on research, tools, technology, and approaches
Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results
Merge quantitative and qualitative insights into cohesive story to drive marketing strategy
Communicate opportunities, learnings, and recommendations
Proactively educate internal and external clients on research, tools, technology, and approaches; communicate complex concepts to non-technical audiences
Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results
Help answer client questions, create client-ready presentations and present at client meetings
Develop research approaches to address complex research and measurement challenges
Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation
Qualification
Required
Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
Demonstrated ability to work with large data sets
Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
Excellent Microsoft Office skills; PowerPoint and advanced Excel
Strong verbal and written communication skills
Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
Ability to work independently and in a team setting while effectively managing priorities
Preferred
Experience with visualization tools such as Tableau, PowerBI, Datorama is a plus
Experience with statistical software packages, especially R and Python
Experience with multiple methodological approaches for consumer, media and brand insight
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Starcom
With a history that dates back over 80 years, Starcom is a global communications planning and media leader.
5001-10000 employees
H1B Sponsorship
Starcom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (8)
2023 (11)
2022 (20)
2021 (8)
2020 (16)
Funding
Current Stage
Late StageLeadership Team
Dan Bruinsma
Executive Vice President
Recent News
Prolific North
2025-11-03
Company data provided by crunchbase