Bullish · 10 hours ago
SEO Manager
New York
Full-time
Onsite
Mid, Senior Level
$150K/yr - $175K/yr
4+ years expBullish is a digital assets exchange that recently acquired CoinDesk, a leading media company in the crypto economy. They are seeking a strategic and data-driven SEO Manager to lead organic search initiatives, optimizing content workflows and driving audience growth across their editorial and data products.
BlockchainCryptocurrencyFinancial Services
Responsibilities
Monitor real-time search trends and proactively guide the editorial desk on keyword opportunities, headlines, and structuring for breaking news to maximize visibility in 'Top Stories' and Google Discover
Audit and manage CoinDesk’s vast library of content; identify opportunities to refresh, consolidate, or create new content to capture high-intent search traffic
Conduct regular technical site audits using crawling tools to identify crawl errors, schema markup issues, Core Web Vitals performance, and pagination issues; partner with the Product and Engineering teams to ticket and resolve these items
Act as an evangelist for SEO best practices within the newsroom, conducting regular training sessions for journalists and editors on writing for search, internal linking strategies, and headline optimization
Monitor and report on daily, weekly, and monthly search performance using Google Search Console and GA4; translate data into actionable insights for stakeholders
Keep a pulse on the crypto-media landscape, tracking competitor movement and algorithm updates to ensure CoinDesk stays ahead of industry shifts
Qualification
Required
4+ years of SEO experience, with a strong preference for candidates who have worked in News SEO/Media Publishing environments
Experience with high-volume content sites is essential
Expert-level knowledge of SEO toolsets (e.g., SEMrush, Ahrefs, Google Search Console, Screaming Frog, Botify) and analytics platforms (Google Analytics 4 / Parse.ly)
Strong verbal and written communication skills with the ability to explain complex SEO concepts to non-technical stakeholders (editors and journalists) without using jargon
Ability to thrive in a fast-paced news cycle environment where priorities shift rapidly based on market events
Experience working within headless enterprise Content Management Systems (i.e Sanity CMS or similar)
Preferred
A genuine interest in, or working knowledge of, cryptocurrency, blockchain technology, and financial markets is highly preferred to effectively identify relevant search intent
Benefits
Discretionary annual target bonus
Performance incentives/benefits
Company
Bullish
The Bullish digital asset exchange offers market-leading order depth and consistently tight spreads all in a regulated environment.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$300M2021-05-11Series Unknown· $300M
Leadership Team
Tom Farley
CEO
Recent News
2025-09-12
Company data provided by crunchbase