MarketEQ · 12 hours ago
Direct Response Sales Copywriter (VSLs & Funnels)
United States
Full-time
Remote
Senior LevelMarketEQ is seeking a world-class Direct Response Sales Copywriter who specializes in high-ticket IT and marketing funnels. The primary mission of this role is to transform raw expertise into high-converting Video Sales Letters, Facebook Ad scripts, and Webinar presentations.
Marketing & Advertising
Hiring Manager
Christopher Torres
Responsibilities
VSL & Webinar Scripting: Lead the creation of long-form sales scripts that follow proven psychological frameworks to move a cold prospect to a booked call or sale
Ad Copy Mastery: Write high-intent Facebook/Instagram ad scripts that stop the scroll and drive qualified traffic into our funnels
The "Extraction" Process: Participate in recorded briefing calls with our IT Evangelists. You will lead the conversation to extract the "hooks" and "pain points" needed for the copy, then use the transcripts to finalize the voice of the script
Full-Funnel Messaging: Write the copy for landing pages, "Thank You" pages, and the 5-6 video sequences that explain our service details to new leads
Iteration & Optimization: Analyze funnel performance and "beat the control" by tweaking hooks, headlines, and calls to action
Qualification
Required
Direct Response Background: You have a proven track record of writing copy that results in measurable sales or leads (not just 'brand awareness')
IT/Tech Fluency: You can speak the language of Marketing Strategy, Web Design, Cybersecurity, AI, and Software Development. You know how to make technical services feel urgent and essential to a business owner
Interview Skills: You are skilled at interviewing experts to find the 'marketing gold' hidden in their technical knowledge
Framework Mastery: Deep understanding of copywriting frameworks (AIDA, PAS, etc.) and VSL structures. (Sales frameworks will be provided)
Benefits
Performance-Based Commission
Annual Profit Sharing
Company
MarketEQ
0-1 employeesFunding
Current Stage
Early StageCompany data provided by crunchbase