Piper Companies · 12 hours ago
Senior Director of Product Targeting Strategy
McLean, VA
Full-time
Hybrid
Director/Executive
12+ years expPiper Companies is seeking a Sr Director of Product Targeting Strategy to join a leading Credit Union based in Tysons, Virginia. This hybrid role will be responsible for leading the strategic development and execution of targeted marketing campaigns across consumer lending products including credit cards, personal loans, and auto loans.
Management Consulting
Responsibilities
Lead the development of targeting frameworks, systems, and processes for consumer lending campaigns
Collaborate with Product, Marketing, and Decision Science teams to build targeting, propensity, and response models
Establish a rigorous test-and-learn framework to continuously improve marketing effectiveness and ROI
Oversee direct mail, email, and digital marketing strategies to optimize campaign performance
Manage a team of analysts to evaluate data sources, analyze trends, and execute segmentation strategies
Partner with internal stakeholders and external data providers (e.g., credit bureaus) to enhance targeting capabilities
Monitor campaign performance and lead ROI studies to assess marketing impact
Stay current on industry trends and guide strategic responses to platform and data changes
Define and oversee the full analytics lifecycle to improve credit performance and member acquisition
Lead research initiatives to support segmentation, competitive positioning, and product strategy
Qualification
Required
Bachelor's degree in Marketing, Business, Economics, Statistics, Computer Science, or related field
12+ years of experience in targeted marketing campaign strategy and analytics
5+ years of management experience, preferably in financial services
Proven success in developing campaigns for credit card, auto, and personal lending products
Strong knowledge of statistical modeling (linear/logistic regression, machine learning)
Experience with CRM and marketing platforms such as Salesforce and Experian Ascend
Proficiency in SQL, R, Python, Excel, and PowerPoint
Exceptional communication and leadership skills with a track record of transforming strategy into results
Preferred
Master's degree in Marketing, Business, Economics, Statistics, Computer Science, or related field
Company
Piper Companies
At Piper, we obsess about the success of our customers and consultants.
501-1000 employees
H1B Sponsorship
Piper Companies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (1)
2023 (2)
2022 (2)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
Justin Jordan
Founder and Chairman
Company data provided by crunchbase