GoodWork Environmental Jobs · 13 hours ago
Digital marketing strategist
Lawrence, IN
Full-time
Hybrid
Mid Level
$60K/yr - $70K/yr
3+ years expGoodWork Environmental Jobs is focused on environmental and cultural geography, and they are seeking a Digital Marketing Strategist to join their team. The role involves developing communication strategies, enhancing digital visibility, and engaging with various stakeholders to promote the Biinaagami initiative.
Environmental Services
No H1B
Responsibilities
Lead the development and implementation of a new communications and marketing strategy for Biinaagami, managing team engagement and deliverables
Develop and implement social media strategies, including specific campaigns for harmful pollutants and the multi-year Great Lakes Art exhibit
Pursue collaborations and opportunities to get Biinaagami in front of diverse and large audiences and grow the Biinaagami Great Lakes-St Lawrence community
Ensure consistent application of the Biinaagami brand guidelines, messaging, and accessibility standards for all communications via website, social media and traditional media. Create a media kit for Biinaagami
Manage website engagement and SEO, troubleshoot technical issues with third-party contractors and respond to public inquiries via the website
Utilize Google Analytics and other tools across our website and social media channels to track KPIs, generate reports to inform strategy and optimize user experience
Support organizational operations by tracking communication budgets, contributing to grant proposals and reporting to funders
Provide administrative assistance to the Director and Shared Circle Chair
Qualification
Required
Degree or diploma in communications or digital marketing or equivalent experience
3+ years of recent experience in digital communications, marketing and project management
Experienced in developing, implementing, tracking, and reporting on strategic comms plans targeted for awareness and growth
Resourceful professional with penchant for collaboration and inspiring team members, and delivering high-calibre work with limited supervision
Strong writing, editing, and storytelling skills, and experience producing visual presentations
Proficiency in communications/reporting tools and platforms, including: WordPress, Google Analytics, Meta Business Suite, Meta Ads Manager, Instagram, Facebook, LinkedIn, and Tik Tok
Creative, collaborative, and interested in demonstrating initiative and project leadership
Experience working or collaborating with diverse populations
Must be legally entitled to work in Canada
Preferred
Fully proficient professional English-French bilingualism is strongly preferred
Candidates with a drivers license are strongly preferred
Experience capturing video and creating content for social media platforms will be an asset
Persons with lived Indigenous experience and/or writing from a two-eyed seeing lens will be highly regarded
Company
GoodWork Environmental Jobs
GoodWork is Canada's largest community of environmental changemakers, sustainability professionals, job seekers and volunteers, since 2001.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase