CVS Health · 2 hours ago
Lead Director, Product Innovation – Mental Well-being
CVS Health is dedicated to building a world of health around every individual, emphasizing a connected and compassionate health experience. The Lead Director, Product Innovation will be instrumental in developing and launching innovative Mental Well-being solutions by leveraging market insights and collaborating with cross-functional teams to improve member outcomes.
Health CareMedicalPharmaceuticalRetailSales
Responsibilities
Identify emerging trends, market gaps, and opportunities in the MWB space both direction and through partnership with Strategy and Data Science functions
Translate insights into actionable product concepts and business cases
Lead product gating stages from Pre-Concept through Launch, ensuring adherence to gating processes
Partner with cross-functional teams (clinical, actuarial, finance, marketing, operations) to validate concepts and ensure feasibility
Develop and execute launch strategies, including pricing, positioning, and marketing plans
Collaborate with sales and account management to drive adoption and revenue growth
Collaborate with finance, underwriting, and actuarial colleagues to build robust financial models to support ROI/VOI analysis and pricing strategies
Ensure marketing strategies align with product positioning and customer needs
Serve as a thought leader and trusted advisor to internal and external stakeholders
Communicate complex concepts clearly to diverse audiences, including executives
Qualification
Required
10+ years in product development, innovation, or strategy within healthcare or benefits industry, or equivalent experience
Proven track record of launching successful products and managing go-to-market strategies
Strong financial modeling and business case development skills
Exceptional marketing and commercialization expertise
Ability to lead both strategic planning and tactical execution
Excellent communication, collaboration, and leadership capabilities
Bachelor's degree required
Preferred
5+ years of product development or innovation experience at a national payer
Experience working in the Medicare Advantage and Medicaid space
Practice in leveraging design thinking principles
Continuous improvement and growth mindset
Advanced degree preferred (MBA, MPH, or related field) or equivalent work experience
Benefits
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
Company
CVS Health
CVS Health is a health solutions company that provides an integrated healthcare services to its members.
H1B Sponsorship
CVS Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Michigan Economic Development CorporationStarboard Value
2025-08-15Post Ipo Debt· $4B
2025-07-17Grant· $1.5M
2019-11-25Post Ipo Equity
Leadership Team
Recent News
2026-01-25
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