Flight Centre Travel Group · 18 hours ago
Flight Centre - Director of Growth & Demand - Philadelphia, USA
Pennsylvania, United States
Full-time
Onsite
Director/Executive
$140K/yr - $140K/yr
10+ years expFlight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The Director, Growth & Demand Generation plays a critical role in driving full-funnel marketing programs that contribute directly to qualified pipeline and revenue across the global B2B portfolio.
Air TransportationHotelLeisureTravelTravel Agency
Responsibilities
Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals
Provide strategic direction to regional brand teams on program execution and channel activation
Provide strategic direction to regional Growth & Demand Generation Managers on program execution and channel activation
Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance
Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics
Oversee paid digital programs in conjunction with the paid media teams (e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI
Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions
Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels
Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally
In conjunction with the Lifecycle Marketing teams in region, architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration
Ensure automation and email journeys are aligned with brand messaging, sales priorities, and buyer stages
Partner with brand marketing, sales and global team members to define lead stages, scoring models, and campaign hand-off processes
Align campaign activities with revenue objectives, helping enable regional pipeline initiatives
Own digital pipeline reporting and dashboards, with a focus on metrics such as core marketing activities, lead generation, pipeline contribution, and ROI
Lead global digital marketing attribution in your region and data governance to improve visibility across global and regional campaigns
Develop and oversee the SEO strategy in collaboration with the Global SEO lead, ensuring visibility across priority markets and alignment with paid campaigns
Collaborate with SEO and content teams to align organic acquisition programs with paid efforts and campaign objectives, ensuring strategic keyword coverage and content performance
Guide the channel strategy and measurement of organic social media as a complement to paid and owned channels, focused on audience engagement, ICP targeting, and brand credibility
Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands
Lead, coach, and develop a high-performing team of Growth & Demand Generation managers and specialists across regions, including direct and indirect reports
Set clear goals, expectations, and success measures aligned to regional priorities, global revenue targets, and pipeline contribution
Embed a strong performance culture with accountability for channel effectiveness, delivery quality, and continuous optimisation
Establish scalable operating rhythms across regions, including executing existing planning cycles, performance reviews, prioritisation, and capability development
Help cultivate a safe, inclusive, and accessible work environment for team members of all backgrounds including people who are racialized, have disabilities (invisible or visible), require faith accommodations, and/or are LGBTQ2+
Do your part to encourage an inclusive and accessible work environment for all Flighties, regardless of age, gender, disability, ethnicity, faith, and LGBTQ+ identity
Participate in maintaining an inclusive and accessible work environment for all Flighties, regardless of their identities and lived experiences
Help to foster an inclusive and accessible team environment for all Flighties, regardless of their identities and cultural backgrounds
Qualification
Required
10+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations
5+ years in a marketing leader role, preferably working in a shared services and multi-brand company
Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools
Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness
Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization
Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI
Excellent communicator and collaborator across functions and seniority levels
Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms
Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture
Lead, coach, and develop (both direct and indirect reporting lines) a team of in region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work
Benefits
Paid Time Off: A comprehensive time off package, including up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 recognized holidays annually.
Travel perks/discounts
Health & Wellness Programs and Employee Financial Wellness Services
National/International Award Nights and Conferences
Health benefits including, medical, dental, vision, gender affirming care, and fertility care
Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
Flexible Spending Accounts
Employee Assistance Program
401k program with partial match
Tuition Reimbursement Program
Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
Global career opportunities in a network of brands and businesses
Vacation, Personal, and Sick time accrual rates will vary based on full-time or part-time employee status. Recognized Holidays are either paid time off or, if required to work due to job requirements, holiday pay rate, and may vary depending on state.
Company
Flight Centre Travel Group
Flight Centre Travel Group is a leisure company that provides travel arrangements for travel retailers and corporate travel managers.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2011-02-18IPO
Leadership Team
Graham Turner
CEO
Adam Campbell
Chief Financial Officer
Recent News
phocuswire.com
2025-03-03
Company data provided by crunchbase