Capitalize Analytics · 1 day ago
Director of Marketing
United States
Full-time
Remote
Director/Executive
8+ years expCapitalize Analytics is on a mission to transform decision-making processes through automation and AI. They are seeking a Director of Marketing to develop and scale a demand generation engine that aligns marketing efforts directly with pipeline and revenue, utilizing modern marketing systems and automation strategies.
Computer Software
No H1B
Responsibilities
Own lead generation, demand creation, and measurable pipeline impact
Build and scale a repeatable engine across channels: website, SEO/SEM, email, social, content, events, partner motions
Establish and manage clear KPI dashboards (MQL → SQL → pipeline → revenue, CAC, ROI, conversion rates, velocity)
Partner tightly with Sales to align ICP, messaging, offers, and follow-up motions
Implement automation workflows to reduce manual effort and increase throughput
Improve attribution, routing, scoring, and nurture logic so leads convert reliably
Build an 'AI-enabled' content and campaign operating model (research, personalization, repurposing, testing, analysis—done faster and smarter)
Create a scalable approach to segmentation, lifecycle, and intent-driven messaging
Own category-level messaging that makes Capitalize easy to understand and easy to choose
Translate what we do best—automation + analytics + AI—into clear, compelling narratives by persona (Finance, Ops, HR, IT/Analytics)
Build content and campaigns that feel like 'we understand your world,' not generic tech marketing
Build, develop, and level up a high-performing marketing team (internal + external)
Decide what to build vs. buy vs. outsource—and own the outcomes either way
Select, manage, and hold vendors accountable to performance and ROI
Activate co-marketing with strategic partners (e.g., Alteryx, UiPath, Workday Adaptive, Databricks) to unlock leverage and credibility
Serve as connective tissue between Leadership, Business Development, Sales, and Delivery to ensure alignment and execution
Bring calm and clarity to chaos—cut through competing priorities and focus the team on what drives results
Audit current performance and define a simple, measurable growth plan
Tighten ICP and offers (assessments, health checks, POCs/MVPs, phased roadmaps)
Build reporting that makes pipeline impact undeniable
Stand up a prioritized channel mix and operating cadence that improves every month
Deliver a predictable pipeline contribution and improved conversion rates
Establish Capitalize as a credible voice in automation + AI-enabled transformation
Build a marketing system that scales without heroics—because the machine works
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
8–12+ years in performance-driven marketing, ideally in professional services, technology, analytics/automation, or B2B consulting
Proven track record generating pipeline and revenue impact (not just awareness)
Deep understanding of funnel mechanics, attribution, experimentation, and optimization
Experience building and leading high-output marketing teams and vendor ecosystems
Strong marketing operations capability (automation workflows, reporting, lifecycle, segmentation)
Comfortable in fast-paced, high-growth, high-accountability environments
Direct, transparent communicator who takes ownership and drives alignment
Company
Capitalize Analytics
Capitalize helps organizations radically change the way they make decisions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Brian Zahn
Managing Partner
Cheryl Nealon
Associate Partner
Company data provided by crunchbase