Hathway: Now Bounteous · 1 day ago
Senior Media Strategist
United States
Contract
Remote
Senior Level
6+ years expBounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions. They are seeking an experienced Senior Media Strategist to lead media strategy and planning for complex B2B financial services and fintech clients, focusing on omnichannel paid media and Account-Based Marketing strategies.
Internet
Responsibilities
Own end-to-end media strategy and planning for B2B and ABM engagements, translating client business objectives into clear media approaches, channel roles, and investment strategies
Lead the development of account-based media strategies, including target account and buying-group prioritization, audience segmentation, and tailored channel activation approaches
Design omnichannel, journey-driven media plans that support long sales cycles and multiple decision-makers across awareness, consideration, and conversion
Define how paid media works in concert with non-paid levers such as SEO, CRO, CRM, and sales enablement to support account progression
Establish ABM-appropriate measurement frameworks, incorporating account engagement, quality signals, and funnel movement in addition to traditional media KPIs
Analyze performance using tools such as Looker Studio, Tableau, Adobe Analytics, and platform reporting to generate insights and optimization recommendations
Synthesize data and performance into clear strategic narratives, helping stakeholders understand what’s working, what’s not, and where to invest next
Serve as a trusted strategic advisor to client stakeholders, leading conversations around media investment, tradeoffs, and optimization opportunities
Proactively bring POVs, insights, and recommendations informed by market dynamics, audience behavior, and category best practices
Partner closely with activation teams to ensure strategy is accurately translated into execution and maintained through ongoing optimization
Conduct market, audience, and competitive research to inform targeting, channel selection, and messaging alignment
Support new business development through strategic input on proposals and pitches, particularly for B2B, ABM, and high-consideration use cases
Contribute to the evolution of the agency’s B2B and ABM media point of view, best practices, and strategic frameworks
Qualification
Required
Lead media strategy and planning for complex B2B financial services and fintech clients operating in high-consideration, long-cycle buying environments
Shape and oversee omnichannel paid media and Account-Based Marketing (ABM) strategies that drive measurable business outcomes, including account engagement, pipeline progression, and revenue influence
Blend strategic planning, analytical rigor, and client advisory
Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Own end-to-end media strategy and planning for B2B and ABM engagements, translating client business objectives into clear media approaches, channel roles, and investment strategies
Lead the development of account-based media strategies, including target account and buying-group prioritization, audience segmentation, and tailored channel activation approaches
Design omnichannel, journey-driven media plans that support long sales cycles and multiple decision-makers across awareness, consideration, and conversion
Define how paid media works in concert with non-paid levers such as SEO, CRO, CRM, and sales enablement to support account progression
Establish ABM-appropriate measurement frameworks, incorporating account engagement, quality signals, and funnel movement in addition to traditional media KPIs
Analyze performance using tools such as Looker Studio, Tableau, Adobe Analytics, and platform reporting to generate insights and optimization recommendations
Synthesize data and performance into clear strategic narratives, helping stakeholders understand what's working, what's not, and where to invest next
Serve as a trusted strategic advisor to client stakeholders, leading conversations around media investment, tradeoffs, and optimization opportunities
Proactively bring POVs, insights, and recommendations informed by market dynamics, audience behavior, and category best practices
Partner closely with activation teams to ensure strategy is accurately translated into execution and maintained through ongoing optimization
Conduct market, audience, and competitive research to inform targeting, channel selection, and messaging alignment
Support new business development through strategic input on proposals and pitches, particularly for B2B, ABM, and high-consideration use cases
Contribute to the evolution of the agency's B2B and ABM media point of view, best practices, and strategic frameworks
Preferred
6+ years of experience in media strategy and/or media planning, preferably within a digital agency environment
Demonstrated experience supporting B2B and/or ABM-driven media programs, particularly in long-cycle, high-consideration categories
Strong working knowledge of paid media platforms and tools, including paid search, paid social, ABM platforms, programmatic/DSPs, and analytics platforms
Proven ability to connect media performance to business and revenue-oriented outcomes, not just platform-level KPIs
Exceptional client communication and presentation skills, with comfort leading senior-level discussions
Strategic thinker with the ability to balance big-picture planning with data-driven decision making
Company
Hathway: Now Bounteous
Hathway is now Bounteous! Follow the new Bounteous Restaurant & Convenience LinkedIn page for industry news, insights, and more.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-11-11Acquired
Leadership Team
Jenny Frith, PHR
Director, People Success Business Partner
Company data provided by crunchbase