WellBiz Brands, Inc. · 3 hours ago
Director, Brand Marketing
Denver, CO
Full-time
Hybrid
Director/Executive
$115K/yr - $130K/yr
10+ years expWellBiz Brands, Inc. is the manager of five beauty, health and wellness franchise brands. The Director of Brand Marketing will drive enterprise-wide initiatives, lead pricing and promotion strategies, and own the P&L for their brand while developing innovative marketing strategies to enhance customer experience and business results.
Fitness
Responsibilities
Accountable for the Marketing performance of the brand - from defining go-to-market strategy, understanding the customer/competitive landscape, and delivering the appropriate messaging, innovation, and communications strategy to achieve strategic objectives for the brand
Leverages data to constantly iterate on brand strategy, working with cross-functional operations, finance, IT, and development partners to improve KPIs
Able to prioritize and plan innovation roadmap for the brand by building business cases to understand the size of the prize and its impact on revenue
Responsible for operationalizing and executing the entire marketing strategy through comprehensive planning, end-to-end creative, program and project management, building processes, supporting the execution of those plans, and ongoing management of related support resources and key activities
Works closely with both marketing leadership and key cross-functional leaders to maintain continuous alignment and ensure strong go-to-market execution that delivers desired customer experiences/business results
Ownership of multi-brand strategies, including Multi-Brand Gift Cards, including ownership of P&L and merchandising activities, and partnering with Brand Marketing on marketing message integration
Promotional Integration - working closely across cross-functional teams and internal marketing stakeholders to integrate planned promotions and pricing as/where relevant across brands and marketing channels
Plan and execute WBB's go-to-market enterprise strategies lead and oversee the creation of the positioning, messaging, naming, pricing, and competitive analysis
Qualification
Required
Bachelor's degree in marketing or business-related field
10 Years of leadership experience or strong relevant experience to job requirements
Leading promotional and strategic planning in a B2C, CPG and/or Franchise environment
Experience leading an innovation roadmap for a brand, including prioritizing product/service ideas and driving execution through in-market delivery
Demonstrated experience leveraging and synthesizing customer, competitive, and financial performance data to drive brand marketing strategy
Experience leading brand positioning and annual campaign planning efforts to deliver on company objectives
Proven ability to be more around coming up with a plan and executing a plan that clearly drives results
Strong analytical skills- able to leverage data into actionable insights to create impactful marketing programs
Strong understanding of both digital and traditional marketing strategies
The ability to learn quickly and adapt to changing conditions with a positive attitude
Preferred
MBA Preferred
Franchise system experience preferred but not required; multi-unit it also preferred; service-based industries
Benefits
Flexible time off and holiday schedule
Medical, dental, vision, and life insurance
Health Savings Account
Flexible Spending Account
401K match
Monthly allowance for spend at WellBiz Brands, Inc. owned brands
Cell Phone reimbursement
Free Employee Assistance Plan
Company
WellBiz Brands, Inc.
WellBiz Brands, Inc., the preeminent beauty and wellness platform.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2026-01-22Acquired
Leadership Team
Jeremy Morgan
CEO - Drybar
Bob Bell
Chief Financial Officer
Recent News
2026-01-22
Company data provided by crunchbase