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California Closets · 4 hours ago

Sr Specialist, Salesforce Marketing Cloud - Remote

United States

Full-time

Remote

Mid, Senior Level

$95K/yr - $110K/yr

5+ years exp

California Closets is a leader in premium space management, known for delivering custom-designed organizational solutions. They are seeking a Senior Salesforce Marketing Cloud Specialist to drive their email marketing program, leveraging Salesforce Marketing Cloud to enhance customer engagement and business results through advanced email campaigns and customer journeys.

FurnitureHome DecorInterior Design

Responsibilities

Advanced experience building, managing, and optimizing email campaigns specifically within Salesforce Marketing Cloud

Hands-on experience leveraging Journey Builder, Automation Studio, Audience Builder, and Content Builder to deploy personalized, dynamic campaign flows and automations and create advanced multi-step customer journeys

Create and troubleshoot automated workflows and data processes to support real-time, triggered messaging

Proficient with building Data Extensions, conducting data imports and exports, and utilizing AMPscript to populate personalized attributes into emails

Support integration with Marketing Cloud Connect and integrating SFMC with Salesforce CRM for triggered sends and real-time personalization

Expert in Salesforce Marketing Cloud data architecture, including Contact Builder, Data Extensions, and Data Views

Working knowledge of html, CSS, AMPscript, and responsive design

Submit creative briefs and partner with cross-functional teams to take emails from concept to delivery

Help develop and maintain the monthly/quarterly email content calendar in collaboration with creative and marketing teams

Proficiency in Figma for email design collaboration, proofing, and QA

Thoroughly QA all email assets (email lists, subject lines, content blocks, links, dynamic fields, and imaging) across multiple devices and email clients before launch to ensure successful execution

Strong analytical capabilities with expertise in email data analysis and performance reporting

Experience analyzing performance metrics and creating detailed campaign reports to translate insights into actionable improvements

Proficient with using Salesforce Marketing Cloud Intelligence Reports to create dashboards and visualizations

Expertise using Google Analytics (G4) or similar web analytics platform to leverage data and metrics to drive campaign improvements

Qualification

Salesforce Marketing CloudEmail campaign managementData analysisJourney BuilderAutomation StudioAudience BuilderContent BuilderAMPscriptSalesforce CRM integrationGoogle AnalyticsFigmaHTMLCSSExcelProject managementCollaboration

Required

Bachelor's degree in Business, Marketing, Analytics, or related field

Salesforce Certified Marketing Cloud Email Specialist

Salesforce Certified Marketing Cloud Administrator

5-7 years of professional hands-on email marketing experience, ideally at an agency or within a premium lifestyle brand

Strong experience with Excel for data manipulation, charts and pivot tables