Omnicell · 13 hours ago
Sr. Product Marketing Manager
Austin, TX
Full-time
Hybrid
Senior Level
5+ years expOmnicell is seeking a strategic product marketer to drive commercial growth for its international medication adherence portfolio. This role is responsible for go-to-market strategy, positioning, and execution for innovative hardware and medication adherence solutions.
Health CareHospitalMedical
Responsibilities
Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns across Med Adherence
Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence
Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies
Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share
Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities
Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes
Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback
Qualification
Required
Bachelor's degree in marketing, business, healthcare administration, or related field
Minimum 5-8 years of experience in product marketing with at least 5 years focused on healthcare technology, pharmacy solutions, medical devices, or capital equipment
Demonstrated success developing and executing go-to-market strategies that drove measurable revenue growth and market share gains in B2B technology or capital equipment environments
Proven ability to lead both strategic planning and hands-on execution, managing multiple initiatives simultaneously in fast-paced, dynamic markets
Strong portfolio of marketing deliverables including positioning documents, sales tools, campaign materials, and customer-facing content
Preferred
MBA or advanced degree in business, healthcare administration, or related field
Direct experience marketing medication adherence solutions, pharmacy automation, packaging systems, or medication management technologies
Background working with or marketing to health systems, retail pharmacies, long-term care facilities, or mail-order pharmacy operations
Experience marketing both hardware/capital equipment and software/SaaS solutions in integrated product portfolios
Understanding of pharmacy regulations, USP standards, medication synchronization programs, and adherence quality measures
Track record successfully launching complex technology solutions requiring installation, implementation, and ongoing service support
Company
Omnicell
Omnicell, Inc. (NASDAQ: OMCL) is a leading provider of automated and business information solutions enabling hospitals and healthcare
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$170M2024-11-20Post Ipo Debt· $150M
2001-08-07IPO
2000-02-18Series Unknown· $20M
Leadership Team
R
Randall Lipps
Chairman, President, CEO and Founder
Nchacha E. Etta
Executive Vice President & Chief Financial Officer
Recent News
2026-01-09
2026-01-09
EIN Presswire
2026-01-09
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