Millie · 2 days ago
Senior Brand & Community Manager
Millie is redefining maternity care by delivering integrated, evidence-based, and compassionate support across pregnancy, birth, and postpartum. They are seeking a mission-aligned, creative, and strategic Brand and Community leader to take ownership of Millie’s social platforms and community engagement strategy, fostering connection with their audience both virtually and in person.
Health CareMedicalWomen's
Responsibilities
Develop and execute Millie’s social media strategy across Instagram and LinkedIn (primary), with additional presence on X, Facebook, and TikTok
Create, manage, and own the social content calendar across platforms, ensuring content is timely, relevant, and aligned with Millie’s mission and tone
Produce on-brand visual and written content (video and static) in partnership with our growth and design teams
Track, analyze, and report on key social media metrics and use insights to inform strategy and optimize engagement
Foster engagement across platforms by responding to comments, DMs, and engaging with aligned brands and communities
Collaborate with the Head of Growth to support influencer partnerships, local partnerships, and paid social initiatives
Plan, coordinate and execute in-person community events at Millie clinic locations and in surrounding communities
Serve as a brand storyteller and creative contributor, supporting ad hoc content and collateral needs (e.g., marketing assets, educational content)
Work cross-functionally with design, clinical, and operations teams to create content while ensuring brand alignment and organizational coordination
Qualification
Required
4–6 years of experience managing social media and community engagement for multiple brands or organizations (health/wellness and women's health sector strongly preferred)
Demonstrated ability to own and grow a brand's social presence, including content creation, calendar management, and platform strategy
Deep knowledge of major platforms (Instagram, LinkedIn, TikTok, X, Meta), with platform-specific content strategies
Proven ability to create both video and static content that aligns with brand voice and resonates with the target audience
Experience managing a multi-platform content calendar
Skilled in content design and production tools, including Canva, Figma, and Contentful
Excellent writing skills, with strong attention to tone, clarity, and audience resonance
Strong analytical mindset and experience using metrics tools (e.g., Sprout Social, native analytics) to track performance, report on KPIs, and optimize content and engagement strategies that will inform strategy
Self-directed, organized, and adaptable to a fast-paced startup environment
Deep alignment with Millie's mission and a passion for women's health and community care
Must be based in the Bay Area and willing to travel regularly to Millie clinic locations and community events across the region for filming, content capture, and in-person engagement
Benefits
Mission-driven team deeply committed to maternal health equity
Early opportunity to shape a growing brand and community
Creative, collaborative, and flexible culture
Supportive of full-time or part-time candidates who are aligned with the mission and can meet the needs of the role
Company
Millie
Millie is a new kind of maternity clinic. Built by moms and providers who’ve been there.
Funding
Current Stage
Early StageTotal Funding
$16M2025-02-20Series A· $12M
2022-09-08Seed· $4M
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